About this episode

This episode features Cricket Treanor discussing Patagonia's innovative affiliate marketing strategies and their commitment to sustainability.

Patagonia isn’t just scaling mountains. They’re scaling through affiliate strategy. This episode’s guest, Cricket Treanor, went from the sales floor to HQ’s Affiliate Marketing and Ecom team. When it comes to partnerships, they’re thinking outside the box: cash back with Rakuten, listicles of the “best jackets”, and speaking out about social issues, to name a few. What should you do as a brand when you don’t lean heavily into loyalty and deals? And, Cricket debunks some misconceptions about the affiliate space. It’s more than just loyalty, it’s actually about brand awareness. Affiliates aren’t taking sales away from other channels. Where do they fit into the marketing funnel? Plus, Patagonia is more than just selling products, they’re aiming to bring environmental awareness and sustainability efforts to their audience. How does the buy-back program contribute to Marketing strategy? In a world of overconsumption, how do you get customers excited about new products when overconsumption contradicts the brand mission? If you’re a Marketer who wants to learn more about how partnerships, affiliate strategy, and digital marketing all play a role in scaling, this is the episode for you…

People in this episode

Host: Daniel Murray

Guest: Cricket Treanor

Topics covered

• affiliate marketing
• digital marketing
• brand awareness
• sustainability
• partnerships

Keywords

• affiliate strategy
• marketing funnel
• environmental awareness
• overconsumption
• brand partnerships

Sponsors

Wrike

Mentioned in this episode

Organizations: Patagonia, Rakuten

More episodes of The Marketing Millennials

• 5 Webinar Tactics to Steal | Bathroom Break #110 · June 1, 2026 · 14 min
• How To Redefine Your Brand With Tory Pachis, CMO of Amica Insurance | Ep. 419 · May 27, 2026 · 44 min
• Should You Pause Your Marketing on Holidays?| Bathroom Break #109 · May 25, 2026 · 13 min
• Guide to Marketing Complicated Products with Trey Ferro, CEO of Wag!, Ex-Spot Pet insurance | Ep. 418 · May 22, 2026 · 30 min
• The Truth About Your ICP with Hailey McDonald, VP of Revenue Marketing at Sprout Social | Ep. 417 · May 20, 2026 · 50 min
• The June 2026 Marketing Playbook | Bathroom Break #108 · May 18, 2026 · 11 min

Explore listener stats, chart rankings, contacts and more on the The Marketing Millennials podcast page.