Should You Pause Your Marketing on Holidays?| Bathroom Break #109

About this episode

Jay and Daniel discuss the importance of maintaining marketing efforts during holidays and share effective strategies.

Should you keep your Marketing running on holidays, or hit pause and wait for a better day? Jay and Daniel make the case for keeping the engine going, and back it up with actual tactics. Jay breaks down how to mine holiday auto-reply emails for retargeting gold and why long form content tends to perform especially well when people finally have time to read. Daniel explains why consistency beats timing every time, and why skipping one holiday post is how the skipping habit starts. They also get into what is happening with the LinkedIn algorithm right now, why posts are taking 24 to 48 hours to pick up steam, and why that actually works in your favor when everyone else goes quiet on a holiday. Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: https://themarketingmillennials.com/Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/

People in this episode

Host: Daniel

Guest: Jay

Topics covered

• holiday marketing
• content strategy
• LinkedIn algorithm
• retargeting
• consistency in marketing

Keywords

• holiday marketing
• retargeting
• LinkedIn algorithm
• content performance
• marketing consistency

Mentioned in this episode

Organizations: LinkedIn, The Marketing Millennials, Workweek

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