A European Playbook to Future-Proof Golf - Renate Roeleveld, CEO of The Golf Course Association of Europe
About this episode
Renate Roeleveld discusses how Europe is evolving golf through innovation and inclusivity.
What happens when a hospitality professional stumbles into golf and ends up leading the charge for the sport’s evolution across an entire continent? Host Colin Weston sits down with his "new golf friend" Renate Roeleveld, CEO of the Golf Course Association of Europe (GCAE) to soak up her infectious energy and unique perspective on how Europe is redefining golf - from battling climate change with robotic mowers to creating "Fabulous Fridays" to get more women on the course. Colin and Renate take a deep dive into the industry’s hottest topics: moving beyond the traditional 18-hole mindset, using tech to solve labour shortages, and why listening is the most powerful tool for inclusion. If you’ve ever wondered how golf can survive and thrive by embracing change, this conversation is your playbook. Key takeaways in this episode with Renate that you will discover: The "Short Format" Revolution: Why golf courses need to stop defining golfers by 18 holes and start embracing par-3 courses and simulators to attract busy families and multi-sport athletes. Hospitality is the New Currency: Renate explains how her background in hotel management taught her that golf is a perishable "experience"…
People in this episode
Host: Colin Weston
Guest: Renate Roeleveld
Topics covered
- golf evolution
- sustainability
- women in golf
- technology in sports
- hospitality in golf
- short format golf
Keywords
- golf
- sustainability
- technology
- women in sports
- hospitality
- robotic mowers
- short format golf
Mentioned in this episode
Organizations: Golf Course Association of Europe
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