From Losing it All to Over $12 Million in Annual Sales - Geoff Tait, Founder of Triple Bogey Brewing
About this episode
Geoff Tait shares his journey from losing a major business deal to building a successful brewing company without prior experience.
He walked away from a $750,000 golf apparel order, cried on his living room floor, and told his wife their dream was dead. Then he built a $12 million business from scratch - without knowing how to brew a single beer. Geoff Tait has one of the wildest entrepreneurial stories in golf. He started a funky golf clothing brand before Travis Matthew, Puma and Nike caught on, landed a deal with Arnold Palmer himself, and drank Kettle One with The King and Jack Nicklaus on a balcony at Augusta. Then it all fell apart. Business partner battles. Lost control. Humiliation. But here's the twist: Geoff didn't go work for someone else. He went back to teaching as a marketing professor as he built the business plan for Triple Bogey Brewing Company. No brewing experience. No investors. Just a fun name and a relentless commitment to slow, organic growth. This is a conversation about the real cost of entrepreneurship, the loneliness and exhilaration of building something from nothing, and why "better hit another" isn't just a Triple Bogey Brewing slogan - it's a life philosophy. Key takeaways in this episode with Geoff that you will discover: Losing control of your company is a nightmare - but…
People in this episode
Host: The ModGolf Podcast
Guest: Geoff Tait
Topics covered
- entrepreneurship
- business growth
- golf industry
- personal story
- overcoming challenges
- organic growth
Keywords
- entrepreneurship
- Triple Bogey Brewing
- Geoff Tait
- business challenges
- organic growth
- golf apparel
- Arnold Palmer
- Jack Nicklaus
Mentioned in this episode
Organizations: Triple Bogey Brewing, Travis Matthew, Puma, Nike
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