About this episode

The episode discusses the experiences of emerging CPG brands at Expo West, featuring insights from their founders.

In this episode of the Startup CPG Podcast, host and managing editor Caitlin Bricker sits down with three emerging brands to unpack what Expo West really looks like on the ground — from first-time exhibiting to scrappy Alley Rally wins to landing a yes from a buyer on the spot. First up is Taylor Blue, founder of Little Latke, the first shelf-stable potato crisp inspired by the crispy edges of a traditional potato latke. Taylor shares what it was like to exhibit at Expo West for the first time, why she chose the Startup CPG section, and how she used the show to launch not just a new and improved formula (now non-GMO and seed oil free), but two brand new flavors — Garlic Parmesan and Spicy Honey Dijon. She also opens up about what she'd tell any first-time exhibitor who's on the fence. Next, Caitlin talks to Gabriella Labi and Tonya Reznikovich, co-founders of Gato Dates — dark chocolate covered, nut butter stuffed Medjool dates in four flavors. Gabriella shares the full emotional story of attending Alley Rally on a shoestring, including a broken washing machine, sample packs that wouldn't open, shirtless models with QR code tattoos at a Venice event the night before, and a vote…

People in this episode

Host: Caitlin Bricker

Guests: Taylor Blue, Gabriella Labi, Tonya Reznikovich, Jesse Suarez

Topics covered

• Expo West
• emerging brands
• CPG industry
• product launch
• entrepreneurship

Keywords

• Expo West
• Little Latke
• Gato Dates
• Hola Mija Chips
• entrepreneurship
• product launch
• Alley Rally

Mentioned in this episode

Organizations: Little Latke, Gato Dates, Hola Mija Chips

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