
Episode 66: Fara Joaquim - Building a Product Marketing Career Across Borders
From This is Product Marketing by Product Marketing Hive
August 19, 2025 · 22 min
About this episode
Fara Joaquim discusses her journey from Nigeria to Canada in building a product marketing career.
In this episode, we speak with Fara Joaquim, a product marketer who started her journey in Nigeria and is now growingher PMM career in Canada. She shares what it took to break into the field, the key skills that helped her stand out, and how her deep customer focus shaped one of her most impactful product launches. For more information, please check out Fara's article: How One Data Breach in Lagos Inspired a Career Built on Resilience, Clarity, and Empathy . All rights reserved. © Product Marketing Hive .
People in this episode
Guest: Fara Joaquim
Topics covered
- product marketing
- career development
- cross-border experiences
- customer focus
- product launches
Keywords
- product marketing
- career
- Nigeria
- Canada
- customer focus
- product launch
- skills
Mentioned in this episode
Books & works: How One Data Breach in Lagos Inspired a Career Built on Resilience, Clarity, and Empathy
Places: Nigeria, Canada
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