Episode 67: Andrew Hatfield - A Practical Framework for a High-Performance GTM Playbook
From This is Product Marketing by Product Marketing Hive
September 29, 2025 · 31 min
About this episode
Andrew Hatfield discusses a practical framework for a high-performance go-to-market playbook.
In this episode, we speak with Andrew Hatfield, founder of Deepstar Strategic. He shares his definition of what go-to-market (GTM) really means, the three key pillars of a high-performance GTM playbook, and the metrics that product marketers should track to measure success. For more information, please check out Andrew's article " How Product Marketers Can Reverse GTM Efficiency Decline: The Three Pillars of Predictable SaaS Growth ". All rights reserved. © Product Marketing Hive .
People in this episode
Host: Product Marketing Hive
Guest: Andrew Hatfield
Topics covered
- go-to-market
- GTM playbook
- product marketing
- SaaS growth
- metrics
Keywords
- go-to-market
- GTM
- high-performance
- playbook
- product marketers
- metrics
- SaaS
Mentioned in this episode
Organizations: Deepstar Strategic, Product Marketing Hive
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