UP559 Revenue-maxxing: How FIFA Changed The Game
About this episode
The episode discusses FIFA's significant revenue generation compared to the Olympics and the financial evolution of the World Cup.
FIFA will make $13bn from the four-year cycle culminating in this summer's tournament — nearly $9bn of it landing this year alone. For comparison, the Paris 2024 Olympics, the other Greatest Show on Earth, generated $5.24bn. Total. For the whole Games. It wasn't always this lopsided. The World Cup actually trailed the Olympics financially until 2010, when South Africa's edition pulled in $4.19bn against London 2012's $3.23bn. Since then the gap has only widened: 18% revenue growth from Russia...
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