UP560 What is IMG now?
About this episode
Adam Kelly discusses his role at IMG and the company's evolution within TKO Group.
Today's guest Adam Kelly has been at IMG since 2001, connecting the business back almost to the McCormack era. Now President of IMG within TKO Group — which also owns UFC and WWE — he oversees IMG's media rights, production, digital, brand partnerships, and events businesses. This is his second appearance on Unofficial Partner; the first was in 2022, when he laid out a vision for reimagining IMG as a full-service growth partner rather than a transactional rights broker. Episode Summary Record...
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