About this episode

Dan Jamieson discusses the complexities of sporting memorabilia and the business model behind talent-spotting, focusing on Jude Bellingham's rise to fame.

Dan Jamieson secured exclusive rights for Jude Bellingham the week before the FIFA World Cup. The ICONS CEO takes us inside the complex world sporting memorabilia, where fame, fans and intellectual property collide. The Bellingham bet — talent-spotting as a business model Icons approached Bellingham three years, eight months ago while he was still at Dortmund — long before the World Cup made him a global name. The signing model is a venture bet: identify the X-factor early, earn the ent...

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