UP562 The Bundle: Hydration Economics; Sky's ITV portfolio; Survive to Survive; DAZN, NRL and Bundesliga
About this episode
The episode discusses various aspects of sports commercialization, including hydration breaks and broadcasting changes in US football.
The Bundle with Yannick Ramcke of OneFootball and Murray Barnett of West26 Sport. Agenda: 1. The Commercialisation of the Hydration Break 2. Did the Ratings Success Change US Football Broadcasting? 3. Sky's £1.6bn ITV Takeover: The Return of the Full-Funnel Broadcaster 4. Is the Sports Doc Gold Rush Over? 5. DAZN's A$5.3bn NRL Bet Cross-cutting threads Reach vs revenueCommercial innovation is a ratchetEveryone's paying not to loseThe access era is endingThe Unofficial Partner Scho...
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