A Humanist Spin on Machine-to-Machine Marketing, with Jason Carmel, Global Creative Data Lead at VML
About this episode
Jason Carmel discusses the impact of AI agents on marketing strategies and the importance of maintaining human connection.
The digital shelf has been joined by the agentic shelf — with AI agents no longer just tools in our marketing arsenal, they are emerging as a powerful, influential consumer segment actively shaping discovery, evaluation, and purchase decisions. In this audio version of a keynote from the Digital Shelf Summit, Jason Carmel, Global Creative Data Lead at VML, explains why enterprises need to re-think their marketing strategy to account for consumer machine agents, and how to do so while preserving authentic human connection.
People in this episode
Guest: Jason Carmel
Topics covered
- machine-to-machine marketing
- AI in marketing
- consumer behavior
- digital shelf
- marketing strategy
- human connection
Keywords
- AI agents
- marketing strategy
- consumer machine agents
- digital shelf
- human connection
- evaluation
- purchase decisions
Mentioned in this episode
Organizations: VML, Digital Shelf Institute
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