About this episode

Jason O’Toole discusses the impact of AI on the apparel industry and the importance of focusing on the shopper.

The apparel industry is super competitive, complex, and constantly in flux. No more than in how dramatically AI is transforming the industry and the way people work. Jason O’Toole, Head of Connected Commerce & Media at Gildan, has a saying that has served him throughout his experiences at brands like Spanx, Zegna, and his current role: when the game changes, you had better change with the game, and as soon as possible. He focused this sense of urgency and opportunity on what it means to the humans at the center of Gildan’s mission - the shopper. His team supercharges their digital experiences by empowering them to use AI to drive impactful outcomes. Jason explained it all to us.

People in this episode

Guest: Jason O’Toole

Topics covered

• AI transformation
• apparel industry
• digital experiences
• consumer behavior
• connected commerce

Keywords

• AI
• apparel
• digital transformation
• consumer
• Gildan
• connected commerce
• marketing

Mentioned in this episode

Organizations: Gildan, Spanx, Zegna

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