The 5 C’s of Product Data with Jason Hein, Global Director B2B eCommerce Association
About this episode
Jason Hein discusses his 5 C’s of Product Data framework and how to make complex data accessible for everyday buyers.
Welcome to the very first episode of Unpacking the Digital Shelf: B2B Edition. To kick off this new series, we are joined by industry veteran Jason Hein. Jason brings over a decade of merchandising experience from McMaster-Carr and a foundational role building out Amazon Business's industrial catalog—but more importantly, he brings a fantastic sense of humor and a gift for storytelling that makes complex data actually fun to talk about. Today, he’s unpacking his 5 C’s of Product Data framework, sharing how to translate heavy technical jargon for everyday buyers, and giving us the exact tactical blueprint to build a data model that scales. Let's unpack it.
People in this episode
Host: Digital Shelf Institute
Guest: Jason Hein
Topics covered
- product data
- B2B eCommerce
- data model
- merchandising
- storytelling
Keywords
- product data
- B2B
- eCommerce
- data model
- merchandising
- technical jargon
- storytelling
Mentioned in this episode
Organizations: Digital Shelf Institute, McMaster-Carr, Amazon Business
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