About this episode

The episode discusses the growing trend of AI adoption in commerce and its implications for brands, featuring insights from Jack O’Leary and Lauren Livak Gilbert.

AI adoption in shopping is growing steadily, though demographic variations in this trend may influence where brands prioritize their investments.That’s why Nielsen IQ and the DSI teamed up on a combined report featuring consumer attitudes about AI in commerce, and brands leaders POV on how it is impacting their work and investments. Jack O’Leary, Director, eCommerce Strategic Insights at NIQ joins with the consumer numbers, and our own Lauren Livak Gilbert shares the brand data for a holistic view of the trajectory of AI in commerce.

People in this episode

Guest: Jack O’Leary

Topics covered

• AI adoption
• eCommerce
• consumer attitudes
• brand investments
• data insights

Keywords

• AI adoption
• eCommerce
• Nielsen IQ
• consumer attitudes
• brand investments

Mentioned in this episode

Organizations: Nielsen IQ, Digital Shelf Institute

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