About this episode

Sarah Levinger discusses the disconnect between brand marketers and consumers, emphasizing the importance of understanding emotional needs.

So it turns out when you survey brand marketers, and then their consumers, you all are not on the same page. But if you get on the same page, if you get past logic and really mine the emotional layer of your consumers, you will strike gold. Sarah Levinson is a behavioral strategist for D2C, B2B, for brands small and large, and she has honed survey strategies and deep data analysis to deeply understand what consumers want, and really don’t want, from your brand. That can turn your total addressable market into your immediate addressable market, and help you build the consumer relationship that meets them where they are at.

People in this episode

Host: Digital Shelf Institute

Guest: Sarah Levinger

Topics covered

• consumer behavior
• brand marketing
• emotional connection
• data analysis
• D2C
• B2B

Keywords

• consumer insights
• behavioral strategy
• survey strategies
• brand relationship
• addressable market

Mentioned in this episode

Organizations: Digital Shelf Institute

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