WII 185 – Becca Pountney and the Death of the Marketing Funnel

About this episode

Becca Pountney discusses her Marketing Theme Park theory and its implications for wedding planners in a noisy market.

RIP to the marketing funnel, and welcome to the Marketing Theme Park. Today’s couples enter the realm of wedding planning, and then it’s madness. They’re going all different directions, with short attention spans and noise all around them. What does that mean for wedding planners like us? It means we have to meet potential clients where they are, keep the friction out of the buying process, and know the most impactful way to speak over the noise . This week on Wedding Industry Insider, Becca Pountney joins us to talk about her Marketing Theme Park theory — and she’s breaking it down for wedding planners who want to reach their ideal clients. Becca is a wedding industry marketing expert , author, and coach with so much wisdom to share during her interview. Tune in to hear Becca’s advice for self-confidence, marketing, and overcoming struggles in your wedding planning business. Here are some of our favorite moments from this week’s episode: How her daughter’s soccer tryouts reframed Becca’s outlook on self-confidence. Reasons you’re losing clients: what’s the actual problem? Tips for finding FACTS that support your worth as a wedding pro. The fun story behind Becca Pountney’s book…

People in this episode

Guest: Becca Pountney

Topics covered

• marketing funnel
• wedding planning
• client engagement
• marketing strategy

Keywords

• wedding industry
• marketing
• client acquisition
• attention span

Mentioned in this episode

Books & works: WII 185 –

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