About this episode

Gabrielle Pinkerton shares her journey of financial struggles and recovery as a luxury wedding planner.

Luxury wedding planners have it all, right? And with so many high-end weddings, they have to be making high payouts too, right? Well, not always. This is the story of Gabrielle Pinkerton , and how she ran her business $7,000 in the red. And it’s a valuable listen for anyone who wants to avoid costly mistakes as they grow their wedding business. Gabrielle is the owner of Cause We Can Events , a Nashville-based wedding planning company that specializes in full weekend events. When the business gained traction in 2016, Gabrielle found herself in the luxury market, paying out big commissions and handing off the most fulfilling work to her team. And she also found herself burnt out, underpaid, and running her business at a loss. When she ended 2024 with $24,000 in owner pay, she knew things needed to change. This is where the story gets good: Gabrielle didn’t let this setback be the end of her career. And now she’s using her comeback story to help wedding planners run their businesses in a way that earns profits and avoids burnout. This week on Wedding Industry Insider, Gabby Pinkerton is sharing all the gory details about what awakened her to her business’s financial crisis, AND…

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• WII 188 – Georgie Mitchell Doesn’t Plan Luxury Weddings (And You Don’t Have to Either) · March 10, 2026 · 55 min
• WII 187 – 5 Ways Wedding Planners Can Stand Out to Gen Z Couples (With WedVibes Founders Daria Neretina & Alina Krupenina) · February 24, 2026 · 1h 1m
• WII 186 – A Special Conversation with Eddie Babbage · February 10, 2026 · 1h 34m
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