WII 187 – 5 Ways Wedding Planners Can Stand Out to Gen Z Couples (With WedVibes Founders Daria Neretina & Alina Krupenina)

About this episode

This episode discusses effective marketing strategies for wedding planners targeting Gen Z couples with insights from WedVibes founders.

You’re ready to plan weddings for Gen Z couples, but do you know how to market to them? For most of us wedding planners, we’ve begun to shift our strategies. We know to be on social media, we know to keep things clear and snappy. But that’s just the surface, and if you haven’t thoroughly restructured your marketing plan, you’re just hitting the surface of the market. That’s why we’re so excited for this week’s episode of Wedding Industry Insider. Today we’ve got Daria Neretina & Alina Krupenina bringing us the best marketing strategies to reach Gen Z couples. Daria & Alina are the co-owners of WedVibes , and they’ve got some surprising and expert-level insights for wedding planners. They’ve got loads of advice packed into this one-hour interview, so tune in and get ready to tap into a brand new market. We’ll go deep into lots of topics, including these 5 ways you can start standing out to Gen Z couples: Understand what luxury means to Gen Z couples. Ditch your separate personal social media account and show clients the true you. Create buzz around your business — not polished, curated posts. Opt for personalized and conversational interactions (no more scripted CRM…

People in this episode

Guests: Daria Neretina, Alina Krupenina

Topics covered

• wedding planning
• Gen Z marketing
• social media strategies

Keywords

• wedding industry
• marketing strategies
• Gen Z

Mentioned in this episode

Products: WedVibes

Books & works: WII 187 –

Places: San Fransisco, Milan, New York

More episodes of Wedding Industry Insider

• WII 191 – Ready to Take Wedding Planning Full Time? Here’s How to Quit Your Day Job (with Gavin Snyder) · April 21, 2026 · 1h 3m
• WII 190 – How Does a Luxury Wedding Planner Only Make $24k? (The Fall and Rise of Gabrielle Pinkerton) · April 7, 2026 · 59 min
• WII 189 – Dana Kadwell Has Wedding Planning Down to a Science · March 24, 2026 · 59 min
• WII 188 – Georgie Mitchell Doesn’t Plan Luxury Weddings (And You Don’t Have to Either) · March 10, 2026 · 55 min
• WII 186 – A Special Conversation with Eddie Babbage · February 10, 2026 · 1h 34m
• WII 185 – Becca Pountney and the Death of the Marketing Funnel · January 27, 2026 · 57 min