WII 189 – Dana Kadwell Has Wedding Planning Down to a Science

About this episode

Dana Kadwell shares her journey from scientist to wedding planner and how she applies scientific principles to her business.

What happens when a scientist becomes a wedding planner? They operate with strong SOPs and make decisions based on data. Today on Wedding Industry Insider, we’re talking about how you can run your business like a scientist. Our guest Dana Kadwell has a degree in chemistry and physics, and a background in education. Still, when she changed careers to wedding planning, she had problems finding balance. Her son’s early life is a blur because she was so busy. She got burnt out as her business grew. And in Dana’s words, her business became her god . But it didn’t stay that way. During this heartfelt interview, Dana is walking us through her journey as a wedding planner and the changes she made to find balance and joy in her business. And a lot of it comes down to science. Now with thorough processes, thoughtful goal setting, and data-driven strategies, Dana helps other event professionals through her company Hustle & Gather . Tune into this week’s episode as Dana lays out her most hard-learned lessons as a wedding pro. Here are some of our favorite highlights from Dana & Eddie’s honest and insightful conversation: Finding your “line” for when and how you show…

People in this episode

Guest: Dana Kadwell

Topics covered

• wedding planning
• business management
• science in business
• work-life balance

Keywords

• SOPs
• data-driven decisions
• burnout
• career change

Mentioned in this episode

Products: Hustle & Gather

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