Nov 2025 - Special Guest Dr. Chris Croner
From WINNING AT SELLING by Scott Plum and Bill Hellkamp
November 6, 2025 · 33 min · Episode 693
About this episode
In this episode, Scott and Bill discuss how to identify the key traits of successful salespeople with Dr. Chris Croner.
Few business challenges are more painful than hiring a salesperson who interviews well but fails to deliver. A poor producer can cost your company six to seven figures annually in salary, training, lost customers, and missed opportunities. While most sales leaders say they want reps with "fire in the belly," few know how to identify it reliably. In this episode, we reveal the proven, scientific formula: the three non-teachable traits that define top Hunter salespeople. You'll learn how to spot these traits in your candidates before hiring — so you can build a team of true producers, not pretenders. So, pay heed as Scott and I welcome author and researcher Dr. Chris Croner to reveal how you will Never Hire a Bad Salesperson Again on Episode 693 of the Winning at Selling podcast. SalesDrive - https://salesdrive.info/ Offerings Page - https://mnsales.com/offers Keystone Club Class - https://mnsales.com/keystone/ Next Book - Aligning Strategy and Sales by Frank Cespedes https://www.amazon.com/Aligning-Strategy-Sales-Behaviors-Effective/dp/1422196054/ref=sr_1_1 Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor…
People in this episode
Hosts: Scott Plum, Bill Hellkamp
Guest: Dr. Chris Croner
Topics covered
- hiring salespeople
- sales performance
- non-teachable traits
- sales leadership
- candidate evaluation
Keywords
- sales hiring
- sales traits
- candidate assessment
- sales leadership
- sales performance
Mentioned in this episode
Organizations: SalesDrive, MNSales
Books & works: Aligning Strategy and Sales
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