#701 – The Value of Ranking Your Customers

#701 – The Value of Ranking Your Customers

From WINNING AT SELLING by Scott Plum and Bill Hellkamp

January 2, 2026 · 35 min · Episode 701

About this episode

The episode discusses the importance of ranking customers and the implications of treating all customers equally.

Not all customers are created equal—and treating them as if they are is one of the most common and costly mistakes organizations make. Companies often pride themselves on "great service for everyone," yet fail to recognize that limited resources require intentional allocation. Consider how you might categorize your companies service philosophy as Scott and I discuss The Value of Ranking Your Customers and other terrific tidbits on Episode 701 of the Winning at Selling podcast. Johnny Franchise - https://www.johnnyfranchise.com Book: Great Leaders Make Sure Monday Morning Doesn't Suck: https://www.amazon.com/Great-Leaders-Monday-Morning-Doesnt/dp/B0B8F7W838/ref=sr_1_1 Eric Harkins - https://ericharkins.com/ Keystone Club Class - https://mnsales.com/keystone/ Offerings Page - https://mnsales.com/offers Bill Hellkamp – See my LinkedIn profile and send me an invite Visit my website: http://www.reachdev.com/ Scott "Professor Plum" Plum – See my LinkedIn profile and send me an invite Visit my website: https://www.mnsales.com

People in this episode

Hosts: Scott Plum, Bill Hellkamp

Topics covered

  • customer ranking
  • service philosophy
  • resource allocation
  • business strategy
  • customer service

Keywords

  • customer service
  • business management
  • ranking customers
  • service allocation
  • organizational mistakes

Mentioned in this episode

Organizations: Keystone Club, MNSales

Books & works: Great Leaders Make Sure Monday Morning Doesn't Suck

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