100 Ways To Grow On TikTok

Neuro Gum turned TikTok into its lead marketing channel by combining thousands of affiliates, near-daily LIVE selling, and GMV Max to extend winning creative. Head of Growth Jonathan Huh shares how a New Year’s commitment to post daily in 2024 led to a breakout viral moment after six months and unlocked company-wide buy-in for TikTok as both a sales and awareness engine.Jonathan explains how the team blends creator momentum with paid amplification, using LIVE feedback to refine messaging from “energy” to “focus” and campaigns like New Arrivals to create weeklong waves of reach. The result is a powerful halo across channels, including brand search spikes so strong that last month “Neuro Gum” was searched on Amazon more than “gum.”What You’ll Learn in This Episode:How daily content and consistency led to a first viral video after six months and changed internal support for TikTok.A playbook for blending organic creator wins with GMV Max to set a ROAS goal and extend content life beyond 7–30 days.How LIVE selling nearly every day for a year and a half drives sales, real-time customer feedback, and sharper product messaging.How to use TikTok campaigns to create sustained seven-day reach that mirrors a rolling viral effect.Ways to track halo impact when data is fragmented, including brand search as a proxy and shifting search ads to brand terms.—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

MOSH’s TikTok-first commerce strategy turned creator stories into real revenue at scale. Head of Growth Tanner Flitter and Head of TikTok Hayton Oei share how the brand built a 35,000-affiliate engine that has generated over $1.5M in sales on TikTok, reached 45M views across 22,000 videos, and ranked as the number one protein bar on TikTok during Black Friday. A single affiliate video from a 70-year-old grandmother drove $100K in sales and $20K in commission with nearly 5M views.Tanner and Hayton break down how multi-generational creators became the brand’s edge, why disciplined testing matters, and how early adoption of GMV Max unlocked periods of 100% to 300% month-over-month growth. Tanner explains the halo effect on Amazon and retail from TikTok demand, while Hayton details the day-one mentality behind one-to-one creator support that keeps the organic flywheel spinning.What You’ll Learn in This Episode:How MOSH scaled an affiliate program to 35,000 creators while keeping content quality highHow a 70-year-old grandmother drove $100K in sales and $20K in commission from one videoHow MOSH used GMV Max to trigger 100% to 300% month-over-month growth periodsHow multi-generational creator portfolios (college student, mom, grandmother) expanded reach and lifted overall brand demandHow TikTok created a cross-channel halo effect that showed up in brand search on Amazon and supported retail expansion—-This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Dorian is on a mission to democratize game creation for women and queer creators, and TikTok has been central to making that vision a reality.Founder and CEO Julia Palatovska explains how building a community of passionate creators, leveraging Spark Ads to amplify organic content, and using TikTok to connect the right fans with the right games helped Dorian achieve 10x growth in both user base and revenue. Palatovska walks through how the synergy between Dorian's creator community and TikTok's audience has become their biggest growth engine, with some creators now building seven-figure games on the platform entirely solo or in small teams. Her story is a testament to what happens when you build a platform for an audience that has long been underserved.What You'll Learn in This Episode:Why TikTok was the natural home for Dorian's female and queer creator communityHow Spark Ads helped amplify organic creator content in a way that felt authentic to both creators and fansWhy creators who deeply understand their own fandoms consistently outperform traditional studio-made contentHow Dorian achieved 10x growth in user base and revenue since starting their TikTok advertising journeyWhy experimenting with every available tool and doubling down on what works is the best approach for any app getting started on TikTok—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Brigit has found a winning formula on TikTok, and it has nothing to do with polished, traditional finance advertising.Digital Marketing Coordinator Maggie Davis explains how leaning into diverse, unconventional creator content and scaling creative volume through TikTok One has helped Brigit consistently hit and beat their customer acquisition cost goals. Davis walks through how reintroducing TikTok Creator Marketplace transformed their results, and how a willingness to run the most unexpected creative, from trending sounds to surreal, random moments, has become their biggest competitive advantage. Her approach is a reminder that on TikTok, the stranger it is, the better it tends to work.What You'll Learn in This Episode:How scaling creator volume through Creator Content at Scale and TikTok Creator Marketplace drove a surge in conversionsWhy the most unexpected creative concepts consistently outperform polished, brand-forward contentHow Brigit identifies which creator videos to put spend behind each weekWhy leaning into trending sounds, dances, and niche humor works even in a traditionally serious category like financeWhy removing creative bias and trying everything is the best advice for any brand getting started on TikTok---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TickPick hit record-breaking app store performance by cracking the code on creator-driven content and full funnel strategy on TikTok.Head of Content Kyle Zorn explains how leaning into authentic, organic-feeling content, building a full funnel TikTok presence, and scaling campaigns with Smart+ helped TickPick reach niche audiences across sports, concerts, and theater at the exact right moment. Zorn led their evolution from early creator experiments that drove app installs for under a dollar to a sophisticated strategy that combines awareness, educational content, and performance ads. His approach shows how a ticket marketplace with no single core audience used TikTok to reach fans everywhere, in real time.What You'll Learn in This Episode:How an early creator experiment drove app installs for under a dollar and sparked TickPick's TikTok strategyWhy building a full funnel content approach, from awareness to performance, has been key to sustainable growthHow Smart+ reduced manual effort and lowered cost per install significantlyWhy raw, organic-feeling content that slips the brand in naturally outperforms traditional adsWhy the biggest piece of advice is simple: don't overthink it, just get the content out there—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

The Ballers Bank has transformed from a small operation to a major TikTok Shop success story, achieving 6x their original revenue within just a year and a half of joining the platform. Owner Josh Klinger and Partner Andy Moreno reveal how their entertainment-focused approach to collectibles trading cards has grown from 20 live viewers to peak audiences of 1,400 people, while maintaining an impressive 8x ROAS through strategic advertising spend. Their success has enabled them to expand from one stream to nearly 24-hour operations with four live streams and 20 employees.What You'll Learn in This Episode:How The Ballers Bank achieved 6x revenue growth within 18 months of joining TikTok ShopThe strategy behind scaling from 20 live viewers to peak audiences of 1,400 peopleHow to achieve and maintain 8x ROAS through GMV Max advertising and strategic spend managementHow to scale TikTok LIVE operations from single streams to nearly 24-hour coverage---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Alinea Invest scaled 3x in less than a year and grew 150% year over year by building a TikTok strategy rooted in organic testing, creator-first creative, and smart automation.Head of Growth Fabiana Ayala Waxman explains how leaning into TikTok-native content, layering in Smart+ campaigns, and getting their measurement foundation right helped Alinea reach and convert a new generation of investors. Waxman led their shift from organic-only content to a scaled paid strategy, using TikTok as a testing ground to identify winning creatives before putting spend behind them. What You'll Learn in This Episode:Why testing creatives organically before adding spend has been one of Alinea's biggest growth unlocksHow Smart+ campaigns enabled the team to scale efficiently while staying focused on creative strategyThe creative formula that works for Alinea, including why authentic, conversation-style ads outperform traditional formatsHow onboarding surveys help fill measurement gaps and inform smarter budget allocation decisionsWhy a TikTok-first creative mindset is the most important thing any new advertiser can bring to the platform—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

World Food Program USA is reshaping its donor acquisition strategy by using TikTok to reach younger generations that historically were not part of its supporter base. As the organization works toward its goal of raising $500 million annually by 2030, TikTok has emerged as a major growth lever, delivering more than 10,000 new donors in just two years. Their most pivotal moment came in early 2024, when content drove new donor acquisition at costs dramatically lower than any other channel.Senior Manager of Digital Advertising Steve Hassey shares how his team dropped cost per acquisition to under $20 during peak periods, compared to the $90 average they typically see on other platforms. By pairing TikTok-native creative (including UGC and TikTok Creative Challenge) with test-and-learn audience strategies and long-term donor cultivation tactics, WFP ensures younger Gen Z and Millennial donors convert and begin long-term relationships with the organization.What You’ll Learn in This Episode:How TikTok helped World Food Program USA expand beyond a 50–70-year-old donor base and reach Gen Z and MillennialsThe significance of achieving sub-$20 acquisition costsHow UGC and TikTok Creative Challenge accelerated content creation that felt authentic and mission-alignedThe strategic retargeting and cultivation system used to convert first-time donors into long-term supportersHow TikTok contributed to adding 10,000+ new donors in two years, supporting WFP USA’s path toward its $500M annual fundraising goal—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Skinn Cosmetics is a 23 year old global skincare brand that accelerated its next phase of growth by making TikTok Shop a core sales channel. In less than one year on the platform, TikTok Shop became one of Skinn’s top revenue drivers and helped double the brand’s direct to consumer business while driving consistent month over month growth.In this episode, Founder and CEO Dmitri James and Chief Marketing Officer Mina Randolph share how Skinn translated decades of live selling experience into a TikTok first strategy built around long form live, hero product merchandising, and close affiliate relationships. They explain how real time customer feedback and TikTok performance data now inform product development, inventory planning, team structure, and go to market decisions across the business.What You’ll Learn in This EpisodeWhat You’ll Learn in This Episode:How Skinn achieved approximately 100 percent growth in its direct to consumer business after launching TikTok ShopWhy TikTok Shop quickly became a top revenue channel for an established global skincare brandThe live selling approach behind Skinn’s first 11 hour Mega Live and how it validated TikTok as a scalable channelHow hero products and affiliate seeding drive consistent GMV on TikTok ShopThe operational changes Skinn made to support viral demand and TikTok first launchesHow TikTok Shop performance created lift across Skinn’s owned ecommerce site and other marketplacesThis is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TikTok has become a powerful engine for wine discovery, and Riboli Family Wines has transformed the platform into a full-funnel growth channel that delivers measurable performance. With TikTok driving over 100% lift in purchase intent and 90% lift in conversion rates, the team has proven that wine brands can move far beyond awareness and generate real demand among the next generation of buyers.Senior Digital Media Manager Britni Meaglia and Digital Media Strategist Jorge Peralta break down how they built this results-driven TikTok ecosystem across Stella Rosa and the broader Riboli portfolio. Through Smart Plus optimization, creator amplification, and a creative strategy designed to stay in step with culture, Britni and Jorge have aligned organic, paid, and influencer content to spark discovery, inspire in-store demand, and expand reach across Gen Z and millennial audiences.What You’ll Learn in This Episode:How Riboli Family Wines uses Smart Plus to drive over 100% lift in purchase intent and 90% lift in conversion rates on TikTokWhy TikTok is now a full-funnel performance engine for recruiting the next generation of wine drinkersHow creator-led content inspired shoppers to bring TikTok videos into retail stores, driving in-store placement and endcapsThe strategy behind balancing broad awareness campaigns with lower-funnel conversion objectives for Stella RosaWhy creative agility is central to the brand’s growth on TikTok—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

BoomBoom achieved explosive growth by embracing TikTok Shop as both a sales engine and a creator network. Founder and CEO John Pinto explains how the brand’s large-scale creator sampling program and targeted GMV Max campaigns helped BoomBoom climb from $250K to over $4 million in annual sales, driving 4x year-over-year growth and measurable lift across TikTok, Amazon, and retail channels.Building on that momentum, BoomBoom has cultivated a thriving creator community that now produces more than 800 tagged videos every day from a network of 3,500 active partners. This always-on system keeps BoomBoom at the center of TikTok conversations and drives consistent brand awareness across platforms. Some creators now earn tens of thousands per month, while BoomBoom’s retail partners continue to benefit from the powerful halo effect of its TikTok presence.What You'll Learn in This Episode:How BoomBoom achieved 4x annual growth and scaled from $250K to $4M+ in revenue through TikTok ShopThe mass sampling strategy that built a 3,500-creator network and generated 800+ daily videos featuring BoomBoomHow to use GMV Max to amplify top-performing creator content across TikTok AdsWhy TikTok campaigns drive measurable lift across Amazon and retail sales beyond the platform itselfThe tactics BoomBoom uses to balance organic creator activity with paid optimization for blended ROAS growth---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

As the largest craft brewery in the U.S., New Belgium Brewing, known for Voodoo Ranger and Fat Tire, has made TikTok a key channel for reaching younger LDA-compliant drinkers. Celine Wright, Senior Manager of Paid Media, shares how her team shifted from product-focused marketing to entertainment-led storytelling that delivered a 3.5x boost in ad recall and 6.5x lift in brand preference for Voodoo Ranger.By using TikTok as both a creative testing ground and a storytelling platform, Celine and her team have redefined how alcohol brands show up on social. From testing narrative-driven mock infomercials for new products like Light Strike to collaborating with creators for fresh, authentic content, New Belgium’s success stems from taking calculated creative risks.What You’ll Learn in This Episode: How New Belgium Brewing achieved 3.5x higher ad recall and 6.5x higher brand preference through TikTokWhy entertainment-driven storytelling outperforms traditional product-focused messagingHow to use TikTok as a creative testing ground to refine messaging and formatsThe power of calculated creative risks and working with creators for authentic engagementHow TikTok partnerships and brand lift studies help measure and scale success across a portfolio---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Systemized Media is redefining home-service marketing by using TikTok to generate higher-quality leads and measurable business growth for HVAC and home service clients. President Gabriela Castelao shares how leaning into creative testing and lead generation campaigns, her team turned TikTok into a core growth driver for both their clients and their own business.Gabriela explains how Systemized Media leverages TikTok’s creator ecosystem and ad solutions to help traditional industries reach new audiences in more authentic, human ways. Through systematic testing, creative scaling, and participation in the TikTok Creator Challenge, the agency consistently achieves 10–20x ROI on campaigns while lowering client churn and improving retention across their portfolio.What You’ll Learn in This Episode:How Systemized Media achieved 10–20x ROI for HVAC and home-service clients through TikTokThe creative testing process that drives high-performing TikTok lead generation campaignsHow the TikTok Creator Challenge helps agencies scale content when clients can’t produce assetsHow TikTok positioning strengthened Systemized Media’s brand and client retention---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.