Stay ahead with expert insights, industry trends, and actionable strategies for creators, marketers, and developers in the audio ecosystem.
Show location tells you nothing. Listener location tells you everything. Why local businesses, regional chains, law firms, real estate, and healthcare systems need geographic audience data — not content-category search — to find podcasts where their actual customers are listening. How CastFox surfaces shows no directory can find.
Ranked by CastFox chart data across 29 Apple Podcasts snapshots and 78 countries. The Artificial Intelligence Show, Social Media Marketing Podcast, The Amy Porterfield Show, The Futur with Chris Do, The Vault Unlocked, and 9 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 29 Apple Podcasts snapshots and 78 countries. Aspire with Emma Grede, REAL AF with Andy Frisella, My First Million, Habits and Hustle, Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast, and 14 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
A download number comes from the seller, so test it against signals the seller does not control. Across 758 shows that passed through three US genre top 100s in 28 snapshots, the 123 shows present in every snapshot charted in a median of 37 countries at once with 372 episodes published, against 2 countries and 97 episodes for the 164 shows that appeared once. The six checks we would run before any sponsorship, three of which need nothing from the show.
Podcast ad inventory fills up as the year goes on: across 7,390 processed episode records from the 254 most chart-consistent US shows in 10 genres, the share carrying a detected ad read rose from 21% in April to 28% in September 2026. Meanwhile 28 to 55% of each genre top 100 held position across all 28 chart snapshots, so the shortlist you want in the fourth quarter is already visible in the first. Month-by-month ad load, genre stability, and when to negotiate.
Host-read or programmatic: CastFox scanned 3,408 processed episode records from the top 40 US business, comedy, and health and fitness shows and detected 2,802 host-read ad reads. Only 68 of the 120 shows sell a host read at all, and the top five shows in a genre take 44 to 78 percent of it. Ad load by genre, the promo code evidence, 2026 rate ranges by format, and how to split a first flight.
Which podcasts already run finance ads: CastFox scanned 2,565 episode records of the top 40 US business, investing, and entrepreneurship shows and detected 1,592 host-read ad reads from 216 brands, 64 of them finance or fintech. Only 15 of the 96 shows carry two or more, and this is the shortlist, with chart record, country reach, ad load, and the category breakdown of who is already buying.
Which podcasts already run consumer ads: CastFox scanned 4,352 episode records of the top 40 US comedy, health and fitness, society and culture, and true crime shows and detected 3,823 host-read ad reads from 174 brands, 101 of them DTC consumer products. Only 27 of the 160 shows carry four or more, and this is the shortlist, with chart record, country reach, ad load, and the promo code structures already running on each.
Which podcasts already run B2B software ads: CastFox scanned 2,867 episode records of the top 40 US technology, business, and marketing shows and detected 1,515 host-read ad reads from 154 brands, 64 of them B2B software. Only 30 of the 120 shows carry a software sponsor, and this is the shortlist, with chart record, country reach, sponsor load, and the brands buying four shows at a time.
The nine podcast genres ranked by how crowded their ad inventory already is: 7,778 host-read ad reads CastFox detected across 10,982 episode records of the top 40 US chart shows, the typical 2026 CPM band for each category, and where a sponsor still has room to negotiate.
Typical 2026 host-read sponsorship fees for every download tier from under 1,000 to over 100,000, plus CastFox data on 2,802 detected host-read ad reads across 3,408 episode records of the top 40 US business, health and fitness, and comedy shows: which chart tiers and which levels of country reach actually carry sponsors, and the ten brands buying the most shows at once.
Typical 2026 host-read and programmatic CPM ranges for the US, UK, Canada, and Australia, plus CastFox data on 8,799 host-read ad reads across 15,100 episode records of the top 40 business, comedy, and news shows in each market, how much of each chart is American inventory, and which market leaves the most negotiating room.
Publishing cadence measured from real episode gaps for 3,053 shows that held a US genre top 100 place across 27 snapshots. Weekly is the norm at 50.7% of shows, daily shows hold their chart place 81.5% of the time against 44.4% for weekly ones, and only 2 of 19 genre charts are actually dominated by daily shows.
We read every one of the 3052 shows that held a place in the top 200 of 17 US Apple genre charts this year. 35 percent describe a co-host, a guest or an interview. These are the 41 one-voice shows that charted anyway, ranked on 27 snapshots from 2026-02-24 to 2026-10-03, plus the one chart where we found no solo shows at all.
154 shows in the top 200 of 11 US Apple genre charts describe an interview or guest format. We ranked them on 27 chart snapshots from 2026-02-24 to 2026-10-03 and printed the record next to each one, so you can see which interview podcasts hold the front of a chart all year and which hold it in one country only.
42 podcasts launched in 2026 and reached a US Apple top 100 chart. We checked 19 genre charts across 27 CastFox snapshots, then threw out 22 shows whose feeds only looked new because they keep just the last 100 or 200 episodes, so what is left is the real 2026 class with its chart record printed next to it.
All 19 US Apple Podcasts genre charts ranked by the median follower count of their top 100 shows, from 1,125,229 for News down to 17,045 for Kids & Family, with lifetime plays, review counts, country reach across 78 charts and an explanation of why a category total cannot be measured from public data.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. Aspire with Emma Grede, Founders, The Prof G Pod with Scott Galloway, The Game with Alex Hormozi, The Tim Ferriss Show, and 14 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 27 Apple Podcasts snapshots and 78 countries. Prof G Markets, Odd Lots, The Ramsey Show, Financial Audit, Motley Fool Hidden Gems Investing, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. The Rest Is Politics: US, The Rest Is Politics, Pod Save America, Americast, The Rest Is Politics: Leading, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
All 19 US Apple Podcasts genre charts ranked by how fast they turn over in 2026, from 332 distinct shows through the Government top 100 down to 173 for Comedy, with the 455 shows that entered a top 100 in our three most recent snapshots and an explanation of why average rank movement cannot measure a category's growth.
Ranked by CastFox chart data across 27 Apple Podcasts snapshots and 78 countries. Pod Save America, Candace, The Bulwark Daily, The NPR Politics Podcast, The Rest Is Politics: US, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. The Rest Is Football, Football Weekly, Stick to Football, The Athletic FC Podcast, The High Performance Podcast, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. The Joe Rogan Experience, No Such Thing As A Fish, Good Hang with Amy Poehler, Off Menu with Ed Gamble and James Acaster, My Therapist Ghosted Me, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. Crime Junkie, Casefile True Crime, Morbid, Dateline NBC, RedHanded, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. The Daily, Global News Podcast, Economist Podcasts, The Tucker Carlson Show, The Rest Is Politics, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which podcasts actually hold their ground in 2026: 100 shows ranked by the worst rank they hit across 26 weekly CastFox snapshots of ten US Apple Podcasts charts, with the spread and the top-ten week count printed next to every row so you can tell a show you can plan a campaign around from one that touched #1 once.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. The Rest Is Politics, Global News Podcast, Today in Focus, The Daily, FT News Briefing, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. The Diary Of A CEO with Steven Bartlett, A Bit of Optimism, Think Fast Talk Smart: Communication Techniques, Prof G Markets, Aspire with Emma Grede, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which podcasts are actually gaining in 2026: 100 shows ranked by how far their average US Apple rank moved between the three most recent CastFox chart snapshots and the three before them, merged across ten genre charts, with the snapshot count printed next to every move so you can tell a show with a floor under it from one that had a single good fortnight.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. The Diary Of A CEO with Steven Bartlett, The Ramsey Show, Planet Money, Prof G Markets, The Prof G Pod with Scott Galloway, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. The Joe Rogan Experience, Good Hang with Amy Poehler, Call Her Daddy, No Such Thing As A Fish, Conan O’Brien Needs A Friend, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Donors, funders and board recruits decide slowly, on trust they assemble from several directions, and a long interview in your own voice is the cheapest way to be one of them. This guide covers why audio fits a nonprofit sale, where guesting sits next to appeals and paid social, positioning the problem instead of the organization, a cause-to-podcast map across eight nonprofit types, CastFox chart data on 120 shows across 26 snapshots of the US Society and Culture, Government and Education charts, building a target list, pitching social impact and donor-facing hosts, what to say on air about the people you serve, the ask that works instead of a donate link, realistic results, and a monthly system that survives a grant deadline.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. The Shawn Ryan Show, Philosophize This!, The Gray Area with Sean Illing, Dear Hank & John, The Art of Manliness, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. Sherlock Holmes Short Stories, The Sleepy Bookshelf, Welcome to Night Vale, The NoSleep Podcast, Midnight Burger, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which tech podcasts are actually gaining in 2026: 20 shows ranked by how far their average US Apple Technology rank moved between the three most recent CastFox chart snapshots and the three before them, with the snapshot count and country reach printed next to every move so you can tell a durable climb from a single good week.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. The Diary Of A CEO with Steven Bartlett, Planet Money, Odd Lots, Prof G Markets, A Bit of Optimism, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. The Daily, NPR News Now, Up First from NPR, Today, Explained, Global News Podcast, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Clients pick an agency on judgment they can hear, months before they run a search. This guide covers why guesting fits an agency sale, how it compares with the paid channels you already run, positioning an argument instead of a service list, a niche-to-podcast map across eight agency types, CastFox chart data on 107 shows across 25 snapshots of the US Marketing, Entrepreneurship and Business charts, how to build a target list, pitch structure for marketing hosts and for the vertical shows where your buyers are, what to say on air, the call to action for an agency, realistic ROI, and a monthly system that survives client work.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. Think Fast Talk Smart: Communication Techniques, A Bit of Optimism, The $100 MBA Show, 30 Minutes to President's Club | No-Nonsense Sales, How to Be Awesome at Your Job, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 23 Apple Podcasts snapshots and 78 countries. Acquired, All-In with Chamath, Jason, Sacks & Friedberg, Hard Fork, Lex Fridman Podcast, Dwarkesh Podcast, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. The Bible in a Year (with Fr. Mike Schmitz), Joel Osteen Podcast, Timothy Keller Sermons Podcast by Gospel in Life, Live Free with Josh Howerton, BibleProject, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which comedy podcasts are actually gaining in 2026: 19 shows ranked by how far their average US Apple Comedy rank moved between the three most recent CastFox chart snapshots and the three before them, with the snapshot count and country reach printed next to every move so you can tell a durable climb from a single good week.
Ranked by CastFox chart data across 23 Apple Podcasts snapshots and 78 countries. Casefile True Crime, Crime Junkie, Morbid, RedHanded, Dateline NBC, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. The Joe Budden Podcast, PRISMATIC, NPR Music, The Zane Lowe Interview Series, DISGRACELAND, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Patients pick a clinician on judgment they can hear, months before they call anyone. This guide covers why guesting fits that decision, what HIPAA and board advertising rules let you say on air, positioning a problem instead of a credential, a specialty-to-podcast map across eight clinical lanes, CastFox chart data on 56 shows across 25 snapshots of three US health charts, pitch structure for health and non-health hosts, what to say in the interview, calls to action for a practice, realistic ROI, and a monthly system that survives a full clinic week.
Ranked by CastFox chart data across 25 Apple Podcasts snapshots and 78 countries. 99% Invisible, Fresh Air, The Moth, The Magnus Archives, The Book Club, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which brands actually buy comedy podcast ads in 2026: 2,740 host-read ad reads from 385 brands detected across 2,655 episodes of the top 80 US comedy shows, grouped by sponsor category, with the 60 widest-reaching advertisers, the roster for every show where we found ads, and why 4 of the top 10 shows carry none.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. The Rewatchables, The Big Picture, Pop Culture Happy Hour, WHAT WENT WRONG, The Watch, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. Greeking Out from National Geographic Kids, Deep Sleep Sounds, Good Inside with Dr. Becky, Brains On! Science podcast for kids, Circle Round, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Agents and investors need different shows, different pitches and different calls to action. This guide covers why guesting fits a trust business with a long consideration window, a niche-to-podcast-category map across eight real estate lanes, CastFox chart data on 30 real estate shows across 24 snapshots, how to build a target list that goes past the charts, pitch structure for real estate and non-real-estate hosts, what to say on air, capital-raising cautions, realistic ROI ranges, and a monthly system that survives a closing week.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. Brian Windhorst & The Hoop Collective, The Zach Lowe Show, First Things First, The Athletic NBA Daily, All The Smoke, and 14 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which health and fitness podcasts are actually gaining in 2026: 18 shows ranked by how far their average US Apple Health and Fitness rank moved between the three most recent CastFox chart snapshots and the three before them, with the snapshot count and country reach printed next to every move so you can tell a debut from a durable climb.
Ranked by CastFox chart data across 22 Apple Podcasts snapshots and 78 countries. The Diary Of A CEO with Steven Bartlett, Aspire with Emma Grede, Founders, Odd Lots, A Bit of Optimism, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. The Ryen Russillo Show, Pardon My Take, The Herd with Colin Cowherd, Club Shay Shay, NFL Daily with Gregg Rosenthal, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which brands actually buy true crime podcast ads in 2026: 701 host-read ad reads from 196 brands detected across 1,949 episodes of the top 80 US true crime shows, grouped by sponsor category, with the 48 brands running on more than one show, the roster for every show where we found ads, and why 6 of the top 10 shows carry none.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. Dish, Gastropod, Table Manners with Jessie and Lennie Ware, Christopher Kimball’s Milk Street Radio, The Splendid Table: Conversations & Recipes For Curious Cooks & Eaters, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which business podcasts are actually gaining in 2026: 19 shows ranked by how far their average US Apple Business rank moved between the three most recent CastFox chart snapshots and the three before them, with the snapshot count and country reach printed next to every move so you can tell a debut from a durable climb.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. This American Life, Stuff You Should Know, Modern Wisdom, The Ezra Klein Show, Freakonomics Radio, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Nobody picks an advisor from an ad. This guide covers why guesting fits how clients choose an advisor, the compliance rules that shape what you can say on air, positioning a decision instead of a credential, a client-segment-to-podcast map across eight advisor niches, real chart data on what a pitchable show looks like, pitch structure for finance and non-finance hosts, CTAs for retail and high-minimum practices, realistic ROI ranges, and a monthly system that survives quarter-end.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. Pod Save America, The Rest Is Politics: US, Candace, The Bulwark Daily, The NPR Politics Podcast, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which brands actually buy business podcast ads in 2026: 1,128 host-read ad reads from 132 brands detected across 1,953 episodes of the top 80 US business shows, grouped by sponsor category, with the 12 brands running on more than one show, the sponsor roster for every show where we found ads, and the 49 top-80 shows carrying none.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. Good Inside with Dr. Becky, Raising Good Humans, Calm Parenting Podcast, Ask Lisa: Untangling Family Life, Always Here, and 14 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. On Purpose with Jay Shetty, The School of Greatness, The Psychology of your 20s, 10% Happier with Dan Harris, Mayim Bialik's Breakdown, and 14 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. The Mel Robbins Podcast, 6 Minute English, IMO with Michelle Obama and Craig Robinson, anything goes with emma chamberlain, How to Be a Better Human, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. The Mel Robbins Podcast, IMO with Michelle Obama and Craig Robinson, How to Be a Better Human, The Rich Roll Podcast, anything goes with emma chamberlain, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Which brands actually buy health and fitness podcast ads in 2026: 1,404 host-read ad reads from 139 brands detected across 961 episodes of the top 40 US shows, grouped by sponsor category, with the 16 brands running on more than one show, the full sponsor roster for every show where we found ads, and the 19 top-40 shows carrying none.
Ranked by CastFox chart data across 24 Apple Podcasts snapshots and 78 countries. 6 Minute English, All Ears English Podcast, Coffee Break French, Learning English Conversations, Coffee Break Spanish, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 23 Apple Podcasts snapshots and 78 countries. Welcome to Night Vale, The NoSleep Podcast, Old Gods of Appalachia, The Road of Shadows, National Emergency, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 23 Apple Podcasts snapshots and 78 countries. Prof G Markets, The Ramsey Show, Odd Lots, Motley Fool Hidden Gems Investing, Financial Audit, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
A 12-point podcast sponsorship checklist for brands and agencies: how to check if an audience is real using chart data from 78 countries, how to verify download numbers, the red flags to walk away from, ten questions to ask the host, and CastFox ad-read data from 1,951 episodes of the top 40 US business and health shows.
Ranked by CastFox chart data across 23 Apple Podcasts snapshots and 78 countries. The GaryVee Audio Experience, Marketing School - Digital Marketing and Online Marketing Tips, The Artificial Intelligence Show, Social Media Marketing Podcast, Marketing Against The Grain, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Typical 2026 CPM ranges by genre and format, what a podcast ad costs per 1,000 listeners, host-read vs programmatic pricing, flat-fee sponsorship tiers, and CastFox data on 4,138 host-read ad reads across the top 40 US shows in business, technology, health, true crime and comedy, plus a four-step vetting process.
Ranked by CastFox chart data across 23 Apple Podcasts snapshots and 78 countries. Lex Fridman Podcast, The AI Daily Brief: Artificial Intelligence News and Analysis, Latent Space: The AI Engineer Podcast, Tomorrow, Today, Practical AI, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Legal services are bought by people who need to trust you before they call. The guide covers why guesting fits how legal clients choose a lawyer, the ethics and advertising rules that shape what you can say on air, positioning a situation instead of a practice area, a practice-area-to-podcast-category map across 9 practice types, a pitch that dissolves the host's fear of a dull lawyer, what to say to generate consultation requests, CTAs for consumer and business practices, realistic ROI, and a monthly system that fits around billable hours.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. Huberman Lab, On Purpose with Jay Shetty, The School of Greatness, Nothing much happens: bedtime stories to help you sleep, Get Sleepy: stories for sleep, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. Hidden Brain, Radiolab, StarTalk with Neil deGrasse Tyson, Ologies with Alie Ward, Science Vs, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. The Rest Is History, The Ancients, Dan Snow's History Hit, Dan Carlin's Hardcore History, Short History Of..., and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Ranked by CastFox chart data across 26 Apple Podcasts snapshots and 78 countries. The Bill Simmons Podcast, The Zach Lowe Show, Pardon My Take, Pablo Torre Finds Out, Brian Windhorst & The Hoop Collective, and 15 more, grouped by format with cover art, host info, chart stats, and listener fit for each.
Consulting is sold on trust, and trust is built in conversation. The guide covers why guesting fits long consulting sales cycles, positioning expertise instead of a service, a consulting niche to podcast category map across 8 specialties, a pitch that survives a host's inbox, what to say in the interview to generate inquiries from decision-makers, a CTA built for 3-9 month buying cycles, realistic ROI, and a monthly system that fits around client delivery.
The 8-step framework: define your expert angle, build a one-page guest profile, find shows with CastFox Guest Finder, research before you pitch, write a 120-word pitch that gets responses, follow up at the right time, prepare for the interview, and maximize each episode after it airs. Includes real conversion benchmarks.
Podcast directories are built for listeners, not guests. They cannot tell you which shows book external guests, which are still publishing, or whether the audience matches who you need to reach. Five problems with directory-based pitch research, and what a guest-targeting approach built specifically for pitching looks like.
The old workflow: 12 hours of research and pitching per client, two or three campaigns at a time. The new one: AI-matched show lists, AI pitch drafts, and a client roster that runs 10+ simultaneous campaigns. How agencies are restructuring podcast PR with CastFox Guest Finder.
Your ideal coaching clients are already listening to specific podcasts. The guide covers coaching niche to podcast category mapping across 9 specialties, how to identify exactly which shows your clients follow, what makes a coaching pitch land, what to say in the interview to generate inquiries, realistic per-appearance ROI, and a monthly system for running a campaign without burnout.
Goal-first framework for podcast guesting: five distinct goals (leads, awareness, SEO, launch, authority) each require a different show selection strategy. Covers three-tier list architecture, six show evaluation criteria, goal-specific playbooks for B2B, DTC, book launch, coaching, and thought leadership, a 90-day execution plan, and measurement by outcome type.
CPM rates by category ($18-90), pre-roll vs. mid-roll vs. post-roll pricing, show size tiers from 5K to 500K+ listeners, what different monthly budgets realistically buy, how to negotiate 20-40% off network rates, and why podcast CPMs deliver more than they cost versus display advertising.
PLG vs. SLG campaign architecture. ICP targeting by product category: dev tools, marketing SaaS, RevOps, HR, finance. Why 10K listeners at 80% ICP match beats 100K at 10%. How to measure ROI against trial cohort quality and 12-month pipeline influence — not 30-day last-click attribution.
74% of health podcast listeners have purchased a product a host recommended. Sub-category by sub-category breakdown: general wellness, mental health, fitness, nutrition, biohacking, and women's health — with audience profiles, FTC/FDA compliance requirements, promo code benchmarks, and why LTV-based ROI changes the math.
Business podcasts hit $120K+ median HHI and very high purchase intent. True crime delivers reach but low conversion context. Technology is the highest-CPM B2B channel. A full breakdown of every major category: audience demographics, CPM ranges, intent signals, and which advertiser types see the best returns.
CTOs, CFOs, CMOs, and VPs are listening to podcasts that directly address their professional challenges. How to identify which shows reach your ICP, write scripts that advance complex sales cycles, run user and buyer channels simultaneously, and measure ROI across a 6-12 month attribution window.
The highest-trust client acquisition channel financial advisors are not using. Which podcast categories reach HNW investors, business owners, and executives. FINRA and SEC compliance in plain language. How to write scripts that convert. ROI measurement over a 12-month window.
What sponsors actually look at (demographics first, downloads second), the seven sections every media kit needs, the mistakes that kill deals before they start, and how to align your self-reported numbers with what advertisers find when they research your show independently.
DTC brands see 7-14% promo code rates. Financial services hits 9.8x ROAS. B2B SaaS pays $65-200 per qualified lead. A data-led breakdown of podcast advertising conversion rates, ROAS, and CPA across 7 industries — plus what drives the variance.
$4.2B global market. 504M monthly listeners. 71% brand recall on host-read ads. 57% of listeners have bought after a podcast ad. The complete data picture of podcast advertising in 2026 — market size, CPMs, demographics, industry spend, and where the opportunity sits.
From finding the right shows and crafting pitches that get a yes, to preparing for interviews and building a systematic guesting strategy. Everything you need to get booked on podcasts in 2026.
Downloads tell you a file was requested. Social signals, review text, and YouTube comments tell you who actually listened. How CastFox builds real audience demographic estimates from 6 independent data layers.
A host with 300K followers and 0.4% engagement has 1,200 active readers. One with 80K and 5.2% engagement has 4,160. Why engagement rate predicts audience quality — and what LinkedIn, Instagram, YouTube and reviews reveal about who's actually listening.
Go beyond download counts. Social media engagement, YouTube sentiment, web presence signals, 4M+ verified contacts, and AI pitching — the complete intelligence workflow from research to confirmed placement.
20 hand-picked news podcasts to listen to in 2026 across daily news rundowns, long-form explainers, and political interviews. The Daily, Up First, Pod Save America, The Ezra Klein Show, BBC Global News, Hard Fork, Pivot, Today Explained, plus 12 more. Real Apple Podcasts cover art, host info, format, and audience fit on every show.
20 hand-picked tech podcasts to listen to in 2026 across AI news, software engineering, venture capital, consumer tech, and tech-business analysis. Lex Fridman, The Vergecast, Hard Fork, Decoder, Acquired, All-In, Lenny's Podcast, Latent Space, No Priors, plus 11 more. Real Apple Podcasts cover art, host info, and audience fit for each.
20 hand-picked business podcasts to listen to in 2026 for entrepreneurs, founders, marketers, and operators. The Tim Ferriss Show, How I Built This, The Diary of a CEO, My First Million, Founders, Acquired, Lenny's, Indie Hackers, SaaStr, Masters of Scale, The Knowledge Project, plus 9 more.
The complete 90-day book launch podcast tour playbook for non-fiction authors. Week-by-week timeline (pre-launch, launch, post-launch, re-invite loop), the author-specific pitch script, the 50-podcast author target list by genre, recording production setup, the 9-asset book-sale repurposing playbook, the ROI math behind 10,000+ book sales, bestseller list strategy, and the paperback re-tour 12 months later.
The 5-variable targeting framework + 10 ready-to-paste PodcastGPT prompts that find guest-friendly podcasts in 30 seconds. Plus competitor reverse-lookup, network mapping, the 7-point vetting checklist, tier strategy, and the comparison vs Listen Notes, Podchaser, and Rephonic. Build a 100-podcast target list in under an hour.
The honest 2026 comparison of the three paths to getting booked on podcasts: DIY, specialized podcast guesting service, and traditional PR agency. Real cost math, real time math, real output benchmarks, ROI per booking, plus 9 red flags to watch for in any guesting service and a 60-second decision matrix to pick your path.
The complete 2026 guide to measuring podcast guesting ROI. The four ROI dimensions of every appearance: direct leads, repurposed traffic, SEO backlinks, and brand authority lift. Real math, the 7-step attribution stack, the 9-asset repurposing playbook, three case studies, the ROI calculator, and the comparison vs paid social, paid search, SEO, and LinkedIn.
50 guest-friendly podcasts in 2026 organized into 10 industries with 5 shows each. Real Apple Podcasts cover art, host name, pitch difficulty rating (Low/Medium/High), and direct pitch path on every show. Lenny's Podcast, Tim Ferriss, Huberman Lab, Mel Robbins, BiggerPockets, Shopify Masters, and 44 more.
10 copy-and-paste podcast guest pitch templates that get a 35%+ reply rate. Niche-specific templates for SaaS founders, authors, coaches, consultants, agency owners, ecommerce operators, newsletter operators, real estate investors, fitness experts, finance experts, and speakers. Includes the 5-paragraph anatomy, top 7 subject line patterns, and the 2-email follow-up sequence.
The longest, most detailed playbook on the internet for getting booked on podcasts as a guest in 2026. 12-step framework covering goal-setting, media kit, target list, vetting, contact data, pitch templates, follow-up cadence, recording prep, repurposing for SEO and lead generation, and ROI tracking. By segment for founders, authors, coaches, SaaS, agencies, and newsletter operators.
The best breakout comedy podcasts of 2026, ranked #6 to #10 by chart jump. Standup Snobs, The Comment Section with Drew Afualo, Notes Of A Goon, World Record Podcast with Brendon Walsh, and Really Good Stuff. Best rising comedy podcasts for listeners, advertisers, and guest pitching. Real cover art and real chart data.
Five comedy podcasts that jumped +64 to +90 chart spots in a single cycle. From Sue Lacy's Unhinged to Joey Diaz's Church of What's Happening Now reboot, Adam and Dr. Drew, Beach Too Sandy Water Too Wet, and Australia's Greg Larsen Show. Real cover art, real chart data, advertiser and guest-pitching angles for each.
The full operational playbook for media buyers — strategy, show selection, negotiation, creative, execution, measurement, and optimization.
You don't need 100K downloads. A practical guide to finding sponsors, building a media kit, pricing your ad slots, and pitching brands with data.
The 7 attribution methods for podcast ads — from promo codes to media mix modeling — with real math showing how to calculate true ROI.
A data-driven breakdown of podcast advertising costs by format, genre, audience size, and buying method. CPM rates, flat fees, sponsorship packages, and how to evaluate ROI.
A complete guide to CastFox Market Insights — Listener Range, Podcast Count, competition badges, and the Top Audience chip on every podcast page. Worked example using The Toast (Dear Media) and full advertiser, guest, and creator playbooks.
Who listens to what? Age, gender, income, and education breakdowns across every major podcast genre. Essential data for campaign planning.
The math is brutal: a $15K campaign on a 400K-download show can cost $833 per 1,000 real buyers reached. The same budget on targeted niche shows: $30. Here's why audience fit is the only metric that matters.
How brands discover the right podcasts, verify audience fit with real demographic data, automate outreach at scale, and convert podcast potential into confirmed ad placements.
An intensive head-to-head: database size, listener data accuracy, analytics depth, contact quality, pitching tools, and pricing. Which platform is actually worth your money?
CastFox, Podchaser Pro, Listen Notes, PodMatch, and PodPitch — ranked by features, pricing, and use case fit for teams looking to move on from Rephonic.
A full comparison of podcast outreach platforms — what the best tools do, what they miss, and how to build a workflow that actually closes placements.
From verified databases to RSS feeds, email finder tools, and social media bios — the complete guide to finding the right email address for any podcast host.
Programmatic vs marketplace vs premium networks vs direct placement — how each model works, what each delivers, and which fits your budget and goals.
Download counts are the wrong metric. CastFox goes behind the number — demographics, profession, income, geography — to find podcasts where your message actually lands.
How CastFox covers the entire podcast workflow in one place: AI-powered discovery, deep analytics, list building and tracking, and automated outreach with reply management.
A step-by-step guide to finding and vetting podcasts using CastFox — niche keyword search, audience demographics, performance signals, and verified contact info.
Exact pitch templates, timing strategies, and data-backed personalization tactics for podcast sponsorship outreach — drawn from CastFox campaigns with a 52% placement rate.
The complete guide to pitching yourself as a podcast guest: building a targeted show list, writing pitches that get booked, follow-up strategy, and how to tier your outreach for maximum ROI.
3,700 confirmed ad placements from 7,110 pitches — a 52% success rate, 2.5x the industry average. Inside the targeting, automation, and pitch frameworks that made it happen.
Step-by-step guide to building targeted podcast lists for advertising, PR guest booking, and cross-promotion using PodcastGPT — with real audience demographics, pitch templates, and three real-world scenarios.
Search, compare, and analyze 5M+ podcasts with real audience demographics, chart rankings, and listener insights. Build lists, track shows, and find podcasts to advertise on — all through natural language.
Data-driven comparison of the top business podcasts in the US and France. Market size, content styles, audience demographics, and where the advertiser opportunity is.
Data-driven ranking of the 5 best business podcasts in 2026, based on daily Apple Podcasts chart data across 100+ countries. Features REAL AF, Diary of a CEO, and more.
Data-driven ranking of the 5 best true crime podcasts in 2026, based on daily Apple Podcasts chart data. Features Crime Junkie, Dateline NBC, Morbid, and more.
A practical guide to finding, vetting, and buying podcast ads that actually convert. Covers 7 discovery methods, pricing benchmarks, and a step-by-step framework.
A practical framework for evaluating podcasts by audience fit instead of download numbers. Covers website vetting, media host signals, audio quality, and the five-listener rule.
Podcast advertising outperforms Instagram with higher trust, lower ad skipping, better targeting, and affluent audiences. Discover why brands are shifting their budgets to audio—and how to leverage it.
Selecting a host can be daunting. We break down the key factors—pricing, distribution, analytics—to make the choice easy.
AI and LLMs are transforming analysis, community building, and audience understanding across podcasts.
In a shifting digital landscape, podcasts deliver trust, depth, and measurable results. Here’s how to capitalize.
The essential playbook to engage listeners, build authority, and drive results through consistent, resonant content.
How personalization and AI are reshaping discovery to create better listening experiences.
Which metrics move the needle? We unpack retention, completion, and attribution for smarter decisions.