EP 112: How He Built and Sold a $100M Startup Twice | Dan Rosenberg

About this episode

Dan Rosenberg discusses building and selling a $100M startup, focusing on the creator economy and the challenges of scaling and acquisitions.

He built a $100M creator platform—and sold it twice. Here’s what actually happens after the deal closes. Daniel Rosenberg, cofounder of Represent.com, shares how he helped creators and celebrities sell products without upfront cost using on-demand production. This removed the biggest barrier for creators: launching a business without upfront cost or inventory risk. In this episode, he explains how Represent grew by working with top talent, why they focused on fewer, higher-value creators, and the risks that came with scaling fast. He also breaks down what really happens when you sell a company—from long deal processes to post-acquisition challenges. Daniel also shares how the creator economy is changing. Today, creators don’t just want sponsorships—they want ownership and equity. What you’ll learn in this episode: If you’re building a startup or thinking about exits, this episode gives you real, practical insights. How creators sell products without upfront cost Why choosing the right market matters The risks of scaling through big deals What actually happens during an acquisition Why many deals fall apart How the creator economy is shifting toward ownership Raising capital? Get…

People in this episode

Host: Jason Kirby

Guest: Dan Rosenberg

Topics covered

• startup exits
• creator economy
• business scaling
• acquisition process
• entrepreneurship

Keywords

• startup
• acquisition
• creator platform
• business growth
• ownership
• equity
• fundraising

Mentioned in this episode

Organizations: Represent.com, creator economy, VCs

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