1of10 Podcast

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyMeet Matty. The co-founder of one of YouTube's biggest personal brand channels. He and his brother, Mike were once years into studies, on the path to becoming Doctors. They started a YouTube channel together as a creative outlet. That channel became their passion, led to them quitting their studies and now sits at over 1.3 million subscribers. Today Matty shares his journey, the story behind their most viral videos and how people can grow on YouTube in 2026. Get the Chrome extension: https://chromewebstore.google.com/det...Check out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Guests SocialsYouTube: / @mikeandmatty Instagram: / mattygrov Website: https://mikeandmatty.com/ Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSListen on Spotify: https://open.spotify.com/show/4z9KeRG...Listen on Apple: https://podcasts.apple.com/us/podcast...Chapters00:00 Intro 00:49 Who Is Matty? 02:08 From Doctor To YouTuber04:55 Matty's Viral Videos07:47 How Matty Was Early On YouTube10:43 How To Ideate Million View Vids15:36 How To Research YouTube 17:08 Where To Find Inspiration 19:30 From 250k - 500k 20:53 When To Hire24:05 How They Found Their Niche27:15 Building Systems29:10 Building Revenue Streams 32:47 Quitting As A Doctor 40:27 Using AI For YouTube41:43 Final Piece of Advice

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @realmattgrayLinkedIn: https://www.linkedin.com/in/mattgray1/X: https://x.com/matt_gray_Chapters00:00 Intro01:12 Who Is Matt Gray02:12 How To Build Content Machines05:33 How To Build Business Funnels 07:01 How Matt Uses 1of10 09:05 How Matt Uses Claude Code For Content11:20 Turning YouTube Content To Instagram13:00 Other AI Tools 14:23 How To Build Systems 17:37 How Matt Helps Founders22:08 How To 20x Your Growth25:07 Best Platform For Conversion 29:33 Smaller vs Larger Audience32:10 Highest Converting YouTube Content 33:58 Best Instagram & LinkedIn Content 37:00 How Busy Founders Should Make Content40:24 How To Automate Content 43:53 Growing Personal Brand In 2026

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @finzar Instagram: https://www.instagram.com/finzaryt/X: https://x.com/finzarYT Storezar: https://storezar.com/ Chapters00:00 Intro01:00 Who is Finzar01:33 Editing Process A-Z02:48 How Important Is Editing?05:40 Best Software06:25 Why DaVinci 09:08 Finzar’s Editing Process10:53 Finzar’s Directing 17:54 Frontloading A Video18:20 Retention Tricks20:25 Common Editing Mistakes22:32 Adding Humor 25:29 How Long Finzar’s 2.2m View Vid Took26:56 File Management28:00 Cutting Footage30:08 Using Memes31:44 How To Choose B-Roll32:54 Editing Tricks35:47 How Important Is Music38:55 Sound Effects 40:46 Avoiding Burn Out

In this episode of the 1of10 Podcast, Shane Hummus breaks down exactly how he turned YouTube into a multi-million dollar business.From starting with RuneScape videos as a kid to generating over $10M from his channel and scaling to $1M+ months, Shane shares the real strategies behind growing, monetizing, and treating YouTube like a business.If you want to grow faster, make more money, and stop guessing on YouTube, this episode is packed with actionable insights.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @ShaneHummusInstagram: https://www.instagram.com/shanehummus/X: https://x.com/ShaneHummusShane's cohort: https://www.thecontentgrowthengine.com/Chapters00:00 Intro01:05 From Pharmacist to YouTube Business05:16 $300K Debt & Discovering YouTube08:10 Why YouTube Is Just Distribution10:04 Building Content That Actually Works13:40 Why Small Channels Make More Money17:06 The ICON Method (Viral Ideas)20:32 Finding Ideas in Adjacent Niches23:06 Turning Views Into a Business27:01 Title, Thumbnail, Intro Strategy30:38 Uploading, Testing, and Systems33:59 CTAs That Actually Convert37:05 Lead Magnets That 10x Results38:35 How to Choose Your Niche

21 years old. 1 million subscribers. Multiple seven figures in revenue.In this episode of the 1of10 Podcast, we sit down with Dylan Lam to break down how he built a massive audience with short-form content and turned that attention into a real business.Dylan started posting at just 15 years old, eventually growing a viral presence in the self-improvement and looksmaxxing niche. Today, his brand sells thousands of products per month, generating millions in revenue driven largely by social media.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @dillonlatham Instagram: https://www.instagram.com/dillonxlatham/X: https://x.com/DillonxlathamChapters00:00 Intro01:00 How Dylan Made Multiple Seven Figures From YouTube02:15 YouTube Shorts vs TikTok: Where Sales Actually Come From04:37 The Best Posting Strategy for Shorts05:51 How Dylan Writes Viral Hooks07:41 Starting at 15 and Building a Product09:42 The Mindset That Caused His Hypergrowth11:19 The 3 Metrics That Decide If a Short Goes Viral13:18 The “Dance With the Pants” Viral Moment16:04 What Content Actually Converts Into Sales19:59 Launching a Product With $5,00021:02 Why Optimized Content Can Kill Your Audience23:30 The Products Winning Right Now25:21 How to Launch a Product in 30 Days28:29 Why Dylan Stopped Doing Long-Form YouTube30:18 How to Spot Opportunities in a Market32:14 His UGC Strategy for Growing the Brand36:28 What He’d Do Differently to Build a 9-Figure Brand37:19 The Real Lesson: Speed and Competition

Chris Do, creator of The Futur, has built an eight figure business off the back of YouTube by focusing on trust, long form content, and real audience transformation, even after years of posting videos that barely got views. Chris breaks down how he turned YouTube into a long term asset, the exact turning points that took him from 50 views to millions, why authenticity matters more than virality, the trust triangle framework he uses to build a sticky audience, why shorts often create vanity metrics instead of revenue, and the systems he relies on to convert attention into products, courses, and repeatable business growth.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @thefutur Instagram: https://www.instagram.com/thechrisdo/X: https://x.com/theChrisDoChapters0:00 Intro1:08 Meet Chris Do: From Commercial Director to YouTube Educator3:05 Early YouTube Struggles & Getting Only 50 Views6:20 The Turning Point: Teaching Instead of Selling9:10 Videos That Sparked Growth (Branding & Portfolio)11:55 First Viral Hit: “How to Charge for a Logo”14:20 Repurposing Content & Discovering Shorts Explosive Growth17:05 AdSense vs Real Revenue: Building an 8-Figure Business19:30 Launching Courses & Turning Audience Into Customers23:10 Channel Growth Timeline & Rebranding to The Futur26:20 What to Do When Growth Flatlines29:00 Why Trust Beats Virality (The Trust Triangle)33:05 Long-Form vs Shorts: Which Builds Real Relationships36:05 Content That Converts: Workshops & Deep Teaching

Caleb Ralston, a brand strategist and creative director who helped scale the content engines behind Gary Vaynerchuk and Alex & Leila Hormozi, and has spent nearly two decades building systems that turn attention into trust and audiences into customers. Caleb breaks down why most creators accidentally build personal brands they hate, the outlier-testing system Team Gary used to predict viral content, how Gary Vee dominated TikTok by studying behavior instead of trends, the three levers that make any brand stand out, and the strategy behind his 6-hour YouTube course that generated tens of thousands of leads and new revenue streams.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @calebralston Instagram: https://www.instagram.com/calebralston/Chapters0:00 - Intro0:56 - Caleb’s origin story (early YouTube to Gary Vee)2:20 - Discovering Gary Vee and going all-in4:19 - The biggest mistake: building a personal brand “prison”6:42 - Team Gary’s data playbook: outlier tracking + testing content10:44 - How hard Gary worked and why teams won’t “go all in” for most founders13:22 - How Gary won on TikTok (research, formats, wholesome moments)16:24 - From Gary → Constellation → Vegas → Alex & Layla18:01 - How to stand out: contrarian take, delivery, wrapping paper20:07 - Building the content machine: hire by constraints + creator-first process23:14 - Picking ideas + packaging: the “wrapping paper library” system26:42 - The 6-hour mega video: why, packaging, cost, risk, and ROI35:43 - Final advice: be more yourself (and remove friction)

Matt Wolfe runs one of the biggest AI YouTube channels in the world, and at his peak he pulled $750,000 in a single month.In this episode, Matt breaks down the exact systems behind that kind of output:How he gets AI news faster than anyone using RSS, Gmail, and automations.Why he uses Feedly plus a separate newsletter workflow so he does not miss stories.How he built an n8n pipeline that summarizes every AI newsletter every 8 hours, then extracts the tools and sponsors mentioned.How Future Tools really makes money across YouTube, a newsletter, and a website, and why sponsorship bundles are the core engine.The story of how his channel exploded in late 2022 and early 2023 when ChatGPT and Midjourney hit peak hype, and how he used daily posting to ride the wave.And his honest take on where AI video is going, why he thinks the internet will get flooded with slop, and what creators can do to stand out by being more human.If you want a practical blueprint for faster research, better trend detection, and a more durable creator business model, this is the one.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @mreflow Instagram: https://www.instagram.com/mr.eflow/X: https://x.com/mreflowChapters00:00 Intro00:36 AI tools creators should know01:41 Feedly and the fastest way he tracks AI news03:35 The n8n workflow that reads newsletters every 8 hours07:29 Extracting tools and sponsors automatically09:03 Why research is automated but production stays human11:27 How his channel blew up with ChatGPT and Midjourney16:07 Future Tools business model and monetization stack21:04 Revenue breakdown and how sponsorship bundles work24:14 AI video future, slop, IP, and what happens next29:14 Practical creator workflows for ideation, titles, and thumbnails33:30 His best advice for growing on YouTube right now

In this episode, we sit down with Unspeakable to break down what it actually takes to build one of the biggest YouTube empires on the platform. Watch until the end, as Nathan gives the best advice for creators trying to win long-term.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @unspeakableInstagram: https://www.instagram.com/unspeakable/X: https://x.com/UnspeakableGameChapters00:00 Intro01:51 100M+ view videos + why he obsesses over watch time03:17 The $1M video case study (42M views, 53 min, 15M watch hours)04:07 The “compilation movie” strategy + evergreen TV money06:44 Building a YouTube empire like a TV network (length strategy)07:48 His ideation system: the “tree branches” framework + 1+1=2 method09:46 Origin story + the grind: volume, first million subs, 800 uploads/year15:43 Multi-channel strategy + pivoting from Minecraft to IRL29:09 Thumbnail philosophy: realism, expectation matching, retention starts pre-click36:50 Team + delegation: how he scaled operations (35 people)47:44 Monetization + business model: costs, profits, brand deals, products56:04 $100M lifetime revenue, motivation, no burnout, biggest mistakes, advice + outro

In this episode, we sit down with a former FaZe Clan member FaZe Blaze to explore his incredible journey from starting a small gaming team to becoming a massive YouTube success. He shares his favorite memories before, during, and after his time with FaZe, and provides insights into his growth on YouTube. Discover how his love for editing and gaming led him to teach himself video editing at a young age, the impact of joining FaZe, and the challenges he faced along the way. Learn about his transition to making music, Twitch streaming, and his current venture into the e-commerce space. This episode offers valuable advice for anyone looking to grow on YouTube or navigate the ever-evolving world of content creation.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @blazifyy Instagram: https://www.instagram.com/blazifyyX: https://x.com/fazeblazeChapters0:00 Intro00:31 Early Beginnings01:48 Starting a YouTube Channel02:46 High School Years and YouTube Growth06:28 Joining FaZe Clan11:57 Life in the FaZe House20:58 Transition to Music and Twitch Streaming27:41 Navigating Drama and Creativity30:15 Financial Insights and Revenue Streams32:27 The FaZe Experience and Brand Sponsorships36:02 Reflecting on FaZe Departure43:11 Relationships with FaZe Members49:51 Future Aspirations and Advice

In this episode, we dive deep into the journey of Anglia Mor, a successful creator that skyrocketed to 800,000 subscribers in just two and a half years. Our guests share the challenges they faced transitioning from an e-commerce business to creating engaging YouTube content, and the strategies they used to achieve explosive growth. They discuss the importance of balancing long-form and short-form content, optimizing thumbnails, and consistently studying and improving their videos. Learn how they overcame setbacks, pivoted their content, and successfully targeted their audience to become major players in the entertainment niche. Whether you're an aspiring YouTuber or a seasoned creator looking for new insights, this episode offers a wealth of practical advice and inspiration.Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTS00:00 Introduction and Milestone Celebration00:10 Starting the YouTube Journey01:33 Early Struggles and Learning03:52 Finding Inspiration and Gaining Momentum06:35 Breakthrough with Short Form Content08:25 Collaborations and Mentorship09:51 Experimenting with Content Formats20:00 Challenges and Adjustments28:48 Struggles with Video Quality and Thumbnails29:23 The Impact of Thumbnails on Video Success30:48 The Importance of Packaging and Marketing32:26 Repurposing Long-Form Content into Shorts34:08 Adapting to Changing Short-Form Content Trends35:20 Production and Retention Strategies36:42 The Intensity of the Locked-In Period39:03 Balancing Work and Personal Life41:19 Target Audience and Future Content Strategy47:38 Advice for Aspiring YouTubers51:56 Working with Your Partner53:40 Exploring New Content Ideas58:12 Conclusion and Final Thoughts

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: @radstad Instagram: https://www.instagram.com/radstads/X: https://x.com/RadstadsChapters00:00 Introduction and Guest Welcome00:09 Getting Started in Video Editing00:37 Breaking into the Industry01:24 Landing the Job with Ludwig06:38 The Importance of a Good Hook08:04 Crafting Engaging Short Form Content17:18 Experimenting with Personal Content18:57 Converting Shorts to Long Form Success22:51 Collaborating with Ludwig27:26 Evolving Content Strategies29:25 The Power of Raw Content and Fan Engagement30:54 The Dark Side of Clipping: Ethical Concerns33:29 Strategies for Streamers to Grow from Zero37:05 The Importance of Hashtags and Algorithm Insights44:36 Differences Between Social Media Platforms53:19 Creating Effective CTAs in Short Form Content01:01:47 Final Thoughts and Where to Find More Content

Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyGet the Chrome extension: https://chromewebstore.google.com/detail/1of10com-optimization-too/gkfdnmclhbgbidnpmimfdobgjpeblcknCheck out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSGuests SocialsYouTube: ‪@yikes.‬