20 MINUTES by Noco - for B2B SaaS founders and CMOs that move fast

Framer is moving fast into territory that used to belong to multiple tools. What started as a design-first builder is now pulling in analytics, personalization, and CRO workflows into one place. Leonardo Zamboni and Jelle Bot break down the latest updates and what they actually change for designers and SaaS teams.Instead of stitching together tools like Google Analytics, custom scripts, and A/B testing setups, Framer is pushing toward a single environment where you design, test, and optimize. The result is less overhead and more focus on what actually drives performance: messaging, clarity, and iteration speed. Real implications for any team building or scaling a SaaS website.Chapters:(0:00) Intro and setup(0:19) Guest intro: Jelle Bot, Head of Design at Noco(1:45) Framer shifting beyond design tools(3:00) Built-in analytics and visual data(5:00) Personalization and targeting with variants(7:00) Live demo: URL-based personalization(10:30) Why this changes SaaS messaging(13:30) Dynamic filtering and CMS power(15:00) Search, categories, and prebuilt logic(18:00) Time savings and design focus(19:30) What this means for designers and teams(21:00) Final thoughts and wrap-up

Most SaaS teams are still optimizing for clicks while search is moving to answers. In this episode, the Noco team breaks down what Answer Engine Optimization actually means for B2B SaaS and why traditional SEO thinking no longer holds up.The conversation focuses on how AI-driven search changes visibility, attribution, and demand capture, and what founders and CMOs need to adjust right now to stay discoverable.Key insights:Why ranking links matters less when users get answers directly.How AEO shifts content strategy from traffic to visibility and trust.What structured content and clarity actually enable in AI search systems.How SaaS teams should rethink performance measurement beyond clicks.Chapter overview:(0:00) Why search behavior is changing(2:30) What AEO actually means for B2B SaaS(6:10) The limits of classic SEO thinking(10:45) Structuring content for AI answers(15:40) Measuring visibility when clicks disappear(18:30) Practical takeaways for founders and CMOsHosted by Yar and Ian from Noco.Subscribe to our channel for more insights on B2B SaaS brand strategy, design, Webflow, Framer, CRO, and setting up your website for real growth. Need to move not tomorrow but today? Go to https://noco.agency and book a meeting right now.Download the Webflow AEO playbook here:The AEO playbook | A free Webflow ebook

Framer is rising fast as a design-first tool for startups, while Webflow remains the enterprise standard for scalable builds. In this episode, Ian, Leonardo, and Daniel from Noco break down the real differences between the two platforms and how SaaS companies should choose based on stage, team, and growth goals.They discuss how Framer gives momentum and Webflow gives longevity – and why the smart move is to know when to switch.Topics covered:Framer vs Webflow core differences and limitationsWhen Framer is ideal for early seed-stage startupsWhy Webflow scales better for complex CMS and multi-page sitesWhat “no-code” really means in 2025How Noco balances speed and sustainability for its clientsChapters (Timestamps)(0:00) Intro – Framer vs Webflow and why it matters for SaaS teams(1:02) How Framer and Webflow differ for designers and developers(4:42) Where Framer wins in speed and simplicity(7:15) Why Webflow scales better for complex CMS needs(10:38) When to move from Framer to Webflow(12:58) Choosing the right tool for your stage and strategy(16:18) Did Webflow ever fulfil its no-code promise?(20:40) Momentum vs longevity – the real trade-off(25:10) Final thoughts on staying tool-agnostic and future-ready

Yar and Daniel revisit some of Webflow’s biggest feature releases that quietly disappeared. They discuss what happened to Logic, Users, and eCommerce, why these features were discontinued, and how Webflow’s focus on AI might have influenced that decision.They also highlight what has worked, such as apps, components, and variables, and how these updates have created new opportunities for designers and developers building for SaaS companies. The focus is on what truly matters for B2B SaaS teams that depend on Webflow for growth and performance.Chapters:(0:00) Intro and why this topic matters(0:35) Hype versus reality in Webflow releases(2:00) The rise and fall of Webflow Users(3:45) Why Memberstack replaced Users for most teams(5:15) Logic: Webflow’s answer to Zapier that never stuck(7:00) What the cancellation says about Webflow’s priorities(8:25) Where automations still fit in: Zapier, Make, and others(10:05) The slow evolution of Webflow eCommerce(12:40) Missed opportunity: a potential Webflow and Shopify partnership(15:10) The Webflow apps ecosystem that finally took off(17:20) Why apps, variables, and components succeeded(19:00) How these tools now power SaaS focused workflows(20:20) Closing thoughts and what to expect next

Design systems are the backbone of scalable SaaS websites.In this episode, Jelle and Leonardo break down why Figma variables matter, how they save time and money, and why marketing and product teams can’t afford messy design files.Chapters:(0:00) Intro and Leonardo’s background(1:15) Why structured design matters(3:05) How Figma variables work in practice(4:45) Benefits for developers and marketing teams(6:20) The cost of messy design files(8:15) Live demo: variables in action(10:35) Switching to light and dark mode(12:25) Consistency and speed for marketing teams(14:10) Using variables for faster campaigns(15:35) Variables as design fundamentals(17:05) Wrap up and future episodes

In this episode, Yar and Daniel dive deep into Webflow’s new GSAP UI, exploring its capabilities, limitations, and how it changes animation workflows for developers. They share insights on where the native tool excels, when to fall back on custom code, and how to blend both approaches for advanced results.You’ll hear real-world feedback on breakpoints, performance considerations, and dynamic CMS integration. Plus, Daniel breaks down the anatomy of a complex, multi-layered custom slider built for the Pencil project—showcasing why custom solutions still matter in 2025.Chapters(0:00) - Intro with Daniel from Noco(0:40) - First impressions of Webflow’s GSAP UI(2:00) - Why the timeline view is a game-changer(3:20) - Where native GSAP falls short(5:00) - Breakpoint limitations and workarounds(6:20) - Performance impact: native vs. CDN vs. custom code(9:40) - Webflow’s SEO updates and dynamic schema markup(13:40) - The rise of Graphite for Webflow SEO(14:20) - Custom slider deep dive: anatomy and sync challenges(18:20) - Integrating prompts and interactive states(19:20) - Why Webflow sliders haven’t evolved—and what’s next(21:00) - Wrap-up and closing thoughtsAt Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn. Find us at: https://noco.agency

Big Webflow updates just dropped, and we’re breaking them down. From native scroll and click maps to GSAP powered interactions, Ian and Yar dive into what’s changed, what it means for devs and designers, and how it impacts your CRO workflows. The highlight? Webflow Interactions is now powered by GSAP, the industry standard JavaScript library for high performance animations. You now get full timeline controls, easing presets, and fine grain targeting options built right into the Webflow UI. It’s a game changer for motion design and dev handoff.Noco also just became an official Webflow Enterprise Partner. Ian shares what this means for complex, high traffic SaaS websites and how it strengthens Noco’s positioning.Plus, a brutal takedown of Adobe’s shady cancellation policy, and a fast paced tour through the latest AI tooling updates.Timestamps:(0:00) Back from hiatus + Noco becomes Webflow Enterprise Partner(1:20) Why Analyze is finally worth using(3:10) Native scroll maps and click maps(4:25) New Webflow role system(6:00) Adobe’s insane cancellation fee rant(7:20) GSAP Interactions now in Webflow(10:40) Demo: timeline controls and ease settings(13:30) Productivity gains with built-in GSAP(14:50) Framer, Figma Sites, and the new competition(15:50) AI tools like Opus Pro, ChatGPT, and Grok(18:00) ChatGPT’s lock-in via cross thread memory(19:30) Google’s sneaky AI power in Gmail and Workspace(20:00) Final thoughts: it's Apple vs Android all over againRead more about Webflow's latest updates here: https://webflow.com/updates

Design-to-dev just got an upgrade. In this episode, Ian and Yar break down Webflow’s latest Figma integration update. If you're building high-performance marketing sites in Webflow, this is what works, what breaks, and how it fits into a fast-moving SaaS workflow.Timestamps:(00:48) – Webflow’s Figma Integration vs. Framer(02:55) – Yar’s verdict: better for syncing styles, still not Framer(04:42) – When the plugin works best (hint: not mid-project)(06:01) – Live demo: syncing variables from Figma to Webflow(10:38) – Real-time bugs and syncing frustrations(12:25) – How it smooths designer-dev handoff(13:42) – What the community hates most about it(15:47) – AI in Webflow, the future of design-to-dev(18:46) – Cursor, vibe coding, and what’s nextSubscribe for more hands-on Webflow breakdowns, no-code workflows, and high-conversion strategies for SaaS and tech teams.At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn. Find us at: https://noco.agency

In this episode of 20 MINUTES with Yar & Ian, we put Webflow's AI Site Builder to the test and compare it with Framer and Relume. Webflow is pushing AI features, but does it actually deliver? We explore:- How Webflow's AI site builder works and its limitations- The key differences between Webflow AI, Framer AI, and Relume AI- Which platform is the best choice for B2B SaaS startups and early-stage companies- What Webflow should be focusing on instead of AI-generated sitesChapters:(0:00) Intro – Testing Webflow’s AI Site Builder(2:08) Who is Webflow really competing with?(4:28) Webflow AI vs Relume AI – Side-by-side comparison(7:29) First impressions – Does Webflow AI actually work?(12:23) What Webflow should focus on instead of AI(18:45) Who should use Webflow AI vs Framer AI?(24:40) Final thoughts – Is Webflow AI worth it?If you're a SaaS founder, Webflow user, or no-code enthusiast, this is a must-watch breakdown of where AI fits into Webflow's future.At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups.From seed-stage to unicorn. Find us at: https://noco.agency

In this episode of 20 MINUTES with Yar & Jelle, we explore the latest Webflow apps that make tracking analytics and optimizing SEO easier than ever. Instead of juggling multiple logins and dashboards, these tools bring Google Analytics, Search Console, Tag Manager, and SEO audits directly into Webflow, giving you instant insights without leaving your site. For B2B SaaS and tech companies, this means faster decision-making, more actionable data, and better-performing websites. We break down: How Webflow apps streamline website analytics The best SEO tools to track site performance Why integrating analytics into Webflow saves time and boosts efficiency If you’re serious about conversion optimization, SEO, and tracking key website data, this episode is a must-watch. Chapters (0:00) Intro: Why website analytics and SEO matter (1:15) Webflow apps for tracking Google Analytics, Search Console & Tag Manager (3:40) How integrated analytics removes friction from website management (5:10) SEO optimization tools: Tracking rankings, meta descriptions & page speed (7:25) Google Lighthouse insights directly inside Webflow (9:00) Why SEO needs continuous monitoring, not just a one-time setup (11:15) How CRO and A/B testing fit into the analytics process (13:40) Using heatmaps and user behavior tracking for better website performance (15:20) The future of Webflow apps and AI-driven analytics At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups.From seed-stage to unicorn. Find us at: https://noco.agency

In this episode of 20 MINUTES with Yar & Ian, we explore the latest Webflow updates, including variable modes for responsive design and brand consistency, and the upcoming integration of GSAP for advanced animations. These updates highlight Webflow’s commitment to making scalable, high-performing websites more accessible. We also discuss the rise of AI in web development, from generative AI to intelligent agents that streamline repetitive tasks, allowing designers and developers to focus on creativity and strategy. With tools like Webflow and Framer advancing rapidly, the no-code and low-code space is entering an exciting era. Whether you’re a B2B SaaS startup looking to scale your website or a tech enthusiast eager to stay ahead, this episode is packed with insights. Chapters: (0:00) Intro and updates on the CloudEmployee website launch (1:12) Overview of Webflow’s new variable modes (3:45) How variable modes enhance responsive design and brand consistency (7:10) Use cases for dark mode setup with Webflow variables (10:00) The role of CSS and AI in website accessibility and optimization (12:30) Yar’s take on Webflow’s backend limitations and improvements (14:15) GSAP explained: The animation library Webflow is integrating (16:45) Predictions for AI agents in Webflow development (19:30) The convergence of design and development with tools like Framer and Webflow (23:00) Keeping Webflow accountable for maintaining its edge in the no-code space (24:40) Closing thoughts on innovation in web design and development At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn. Find us at: https://noco.agency

In the first episode of 20 MINUTES with Yar & Ian, we explore the no-code revolution, the strengths of Webflow, and how tools like Framer compare. From scalable website development to the role of AI in transforming workflows, we dive into topics that matter most to B2B SaaS startups. Yar shares his journey as a Webflow developer, insights on Webflow’s evolution, and the growing integration of AI tools like Webflow’s AI assistant. We also discuss how no-code tools are enabling startups to scale quickly and efficiently, and what the future holds for Webflow, Framer, and other no-code platforms. If you’re building or scaling a SaaS business, this episode is packed with actionable insights. Chapters 0:00 Intro and welcome to the first episode 1:30 Yar’s journey into Webflow development 3:00 The no-code revolution and Webflow’s evolution 5:10 Comparing Webflow and Framer for scaling startups 8:30 Why design and performance are at the heart of Noco 10:00 Webflow’s AI assistant and future innovations 12:40 How AI complements human creativity in development 15:10 Exploring Webflow apps and their benefits for SaaS 18:00 Closing thoughts on AI tools like ChatGPT and Claude At Noco we design and build high-performing websites for B2B SaaS & tech startups and scale-ups. From seed-stage to unicorn. Find us at: noco.agency