Dashboard: Bringing a Bazooka to a Wine Fight

Dashboard: Bringing a Bazooka to a Wine Fight

From 21 Hats Podcast by 21 Hats

May 1, 2026 · 50 min

About this episode

Keith Wallace discusses the challenges and lessons learned from a trademark dispute in the wine education industry.

For years, the Wine School of Philadelphia and PhillyWine LLC coexisted in the genteel world of wine education. Then a trademark dispute turned that quiet coexistence into a legal battle—complete with accusations, lawsuits, and mounting costs.This week, Keith Wallace, founder of the Wine School of Philadelphia, joins me to talk about what happens when a business owner who’s tried to avoid litigation at all costs suddenly finds himself in the thick of it. He shares what the fight has actually required—financially, emotionally, and strategically—and what he wishes he had done differently before things escalated. Because one of the hardest lessons for any owner is this: you don’t have to want a legal fight to end up in one.

People in this episode

Host: 21 Hats

Guest: Keith Wallace

Topics covered

  • trademark dispute
  • legal battle
  • business strategy
  • wine education
  • litigation

Keywords

  • trademark
  • litigation
  • business owner
  • legal fight
  • wine education

Mentioned in this episode

Organizations: Wine School of Philadelphia, PhillyWine LLC

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