Dashboard: Is It Still Worth Selling on Amazon?

Dashboard: Is It Still Worth Selling on Amazon?

From 21 Hats Podcast by 21 Hats

May 22, 2026 · 31 min

About this episode

Eugene Khayman discusses the challenges and changes in selling on Amazon and the implications for ecommerce entrepreneurs.

When Eugene Khayman first got involved with Million Dollar Sellers , it was essentially a support group for entrepreneurs building businesses on Amazon. Back then, the opportunity seemed almost limitless. Today, ecommerce feels a lot more complicated. Competition is tougher. Customer acquisition is more expensive. And sellers have many options beyond Amazon. At the same time, Khayman believes Amazon itself has changed—and not for the better. In a recent post on X, he argued that Amazon’s growing fees are “destroying the marketplace it created.” He’s now leading a campaign called Save Our Sellers, aimed at pushing back on policies that many third-party sellers believe are squeezing the businesses that helped make Amazon dominant in the first place.In this conversation, Khayman explains what sophisticated ecommerce operators understand that many traditional small businesses still don’t, how AI is beginning to reshape online selling, and why building a business on someone else’s platform can feel both irresistible and dangerous. We also talk about the tradeoffs between selling through your own website versus chasing visibility on giant platforms—and whether Amazon is still worth it.

People in this episode

Guest: Eugene Khayman

Topics covered

  • ecommerce
  • Amazon selling
  • entrepreneurship
  • AI in online selling
  • business strategy

Keywords

  • Amazon
  • ecommerce
  • entrepreneurship
  • AI
  • business strategy
  • customer acquisition
  • competition

Mentioned in this episode

Organizations: Million Dollar Sellers, Amazon, Save Our Sellers

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