About this episode
Blair differentiates between decoy pricing and price anchoring, highlighting their distinct roles in enhancing proposal values.
Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately.
Topics covered
- decoy pricing
- price anchoring
- multi-option pricing
- proposal value
- pricing techniques
Keywords
- decoy pricing
- price anchoring
- pricing techniques
- proposal value
- multi-option pricing
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