About this episode

David discusses the misconceptions creative agencies have about their client relationships.

David sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why clients come to them in the first place, why they choose to continue working with them as time passes, and then why they ultimately move on.

Topics covered

• client relationships
• creative agencies
• client retention
• business assumptions
• client acquisition

Keywords

• clients
• creative agencies
• retention
• business relationships
• assumptions

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