About this episode

David discusses the folly of marketing agencies claiming specialness without a true opposite to differentiate themselves.

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

People in this episode

Host: David

Topics covered

• marketing agencies
• positioning
• expertise
• business development
• branding

Keywords

• marketing
• positioning
• agencies
• expertise
• branding

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