About this episode
David discusses the folly of marketing agencies claiming specialness without a true opposite to differentiate themselves.
David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.
People in this episode
Host: David
Topics covered
- marketing agencies
- positioning
- expertise
- business development
- branding
Keywords
- marketing
- positioning
- agencies
- expertise
- branding
More episodes of 2Bobs
- People vs. Profits · May 6, 2026
- Three Patterns of Lost Opportunities · April 22, 2026
- Why Clients Come, Stay, and Leave · April 8, 2026
- Is AI Going to Kill Labor-based Pricing? · March 25, 2026
- If I Were Starting a New Firm · March 11, 2026
- Decoy or Anchor? · February 25, 2026
Explore listener stats, chart rankings, contacts and more on the 2Bobs podcast page.