2Bobs—with David C. Baker and Blair Enns
by David C. Baker and Blair Enns
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- Per-Episode Audience
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25,001 - 50,000 - Monthly Reach
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75,001 - 150,000 - Active Followers
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15,001 - 40,000
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On the show
From 10 epsHosts
Recent guests
Recent episodes
Three Patterns of Lost Opportunities
Apr 22, 2026
29m 24s
Why Clients Come, Stay, and Leave
Apr 8, 2026
19m 43s
Is AI Going to Kill Labor-based Pricing?
Mar 25, 2026
27m 45s
If I Were Starting a New Firm
Mar 11, 2026
34m 46s
Decoy or Anchor?
Feb 25, 2026
21m 19s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 4/22/26 |  Three Patterns of Lost Opportunities✨ | lost salescreative firms+3 | — | winwithoutpitching.comThree Patterns of Lost Opportunities+4 | — | lost opportunitiessales patterns+3 | — | 29m 24s | |
| 4/8/26 |  Why Clients Come, Stay, and Leave✨ | client relationshipscreative agencies+4 | — | Distinguishing Between Why Clients Come, Stay, and LeaveThe Waterfall of Differentiation | — | client relationshipscreative agencies+3 | — | 19m 43s | |
| 3/25/26 |  Is AI Going to Kill Labor-based Pricing?✨ | AI impact on pricingrevenue models+3 | — | Time's Up, BabycakesTime's Up!: The Subscription Business Model for Professional Firms+3 | — | AIpricing models+3 | — | 27m 45s | |
| 3/11/26 |  If I Were Starting a New Firm✨ | starting a new firmcreative agency+3 | David C. Baker | punctuation.comIf I Started A New Firm, Now | — | creative agencybusiness insights+3 | — | 34m 46s | |
| 2/25/26 |  Decoy or Anchor?✨ | pricing strategiesdecoy pricing+3 | — | winwithoutpitching.comDecoy or Anchor?+1 | — | decoy pricingprice anchoring+3 | — | 21m 19s | |
| 2/11/26 |  We Are All Closet Socialists✨ | entrepreneurshipagency management+3 | — | Countering Your 'Central Planning' Tendencies | — | entrepreneurshipcentral planning+3 | — | 20m 03s | |
| 1/28/26 |  Shower Your Way to Sales Success✨ | sales techniquesemotional responses+4 | Blair Enns | Can Improv and Cold Plunges Improve Your Sales?What Doesn't Kill Us | — | sales successemotional coping+4 | — | 20m 47s | |
| 1/14/26 |  Why Entrepreneurs Are Unemployable✨ | entrepreneurshipemployment+3 | David C. Baker | punctuation.comWhat Makes Entrepreneurs Unemployable | — | entrepreneursunemployable+3 | — | 23m 53s | |
| 12/31/25 |  The Problem of Mechanistic Thinking✨ | mechanistic thinkingbusiness complexity+3 | Blair Enns | Your Business Is Not a MachineInnofficiency in Your Agency+1 | — | mechanistic thinkingbusiness management+3 | — | 20m 48s | |
| 12/17/25 |  Oppositio Singularis: The Positioner's Folly✨ | marketing agenciespositioning+3 | — | — | — | marketingpositioning+3 | — | 13m 44s | |
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| 12/3/25 |  Dealing With the Ghosting Problem | Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting problem. Links "Ghosted. Now What?" by Blair Enns for winwithoutpitching.com "The Power of a Metaphor" 2Bobs episode Blair's annual 100 Day Sprint post on LinkedIn | — | ||||||
| 11/19/25 |  Defending the Castle When the Moats Are Drained | One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it. | — | ||||||
| 11/5/25 |  The Four Priorities of Winning New Business | What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped. Links "The Only New Business Indicator That Matters" 2Bobs episode "Assume an Advantaged Player" 2Bobs episode "Slapping Down Your Childlike Glee" 2Bobs episode | — | ||||||
| 10/22/25 |  Understanding Earnouts | If/when you sell your firm, it'll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts. LINKS "Understanding Earnouts" by David C. Baker for punctuation.com | — | ||||||
| 10/8/25 |  Grow or Die? | Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons. LINKS "Chief Growth Officer" by Blair Enns for winwithoutpitching.com | — | ||||||
| 9/24/25 |  You're Cheating Clients Unless You're Repetitive | David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: "am I delivering value?" LINKS "Repeating Yourself as an Expert" by David C. Baker for punctuation.com "Questions, Not Answers" 2Bobs episode | — | ||||||
| 9/10/25 |  How to Get $500M to Build a Website | Blair tells the story of recreation.gov and how its performance pay deal has been nothing but wins for every party involved, with plenty of lessons for buyers and sellers of all kinds of services. LINKS "Performance Pay Leads to a $500M Website" by Blair Enns for winwithoutpitching.com Recreation.gov | — | ||||||
| 8/27/25 |  When a Key Employee Wants Equity | David provides a framework for one of the most important conversations in a creative agency principal's life. LINKS "When A Key Employee Wants Equity" by David C. Baker for punctuation.com "Pros + Cons of Having a Partner" by David C. Baker for punctuation.com | — | ||||||
| 8/13/25 |  SpamHack Your Way to Growth! | Instead of railing against AI-generated spam, Blair decides to "get in on the action" with his brand new SpamHack AI Growth System™️ in this spoof episode. | — | ||||||
| 7/30/25 |  What I Learned From Teaching Motorcycle Racing | David recognizes more than a few parallels between his passion for motorcycle racing and the work being done in creative and marketing agencies. LINKS "What I Learned from the Race Track" by David C. Baker for punctuation.com | — | ||||||
| 7/16/25 |  A DIY New Business System | Instead of just relying on the talent of individual sales people, Blair recommends creative agencies identify and invest in six elements as a part of their organization's long-term sales system. LINKS "Critical Questions Your New Business Person Should Be Able to Answer" 2Bobs episode "How to Ask for Referrals" 2Bobs episode "CRM and the Mistakes to Avoid" 2Bobs episode "Who Should Set Prices?" 2Bobs episode "Mastering the Value Conversation" 2Bobs episode | — | ||||||
| 7/2/25 |  Dealing With Today's Employee | David finds the courage to address a topic he's been putting off for awhile, as he is seeing more agency principals struggling to maintain both healthy and productive work environments by leading the ongoing process of resolving tensions within their teams. LINKS "Adapting to a Modern Workforce" by David C. Baker for punctuation.com | — | ||||||
| 6/18/25 |  There Is No Credential Meeting | Instead of beginning the relationship with a prospective client by presenting a deck on why your agency is so amazing and why you should be invited to pitch, Blair encourages us to have the "Probative Conversation" from his Four Conversations sales model. LINKS "There Is No Credentials Meeting" article by Blair Enns for WinWithoutPitching.com "The Four Conversations: A New Model for Selling Expertise" 2Bobs episode The Four Conversations: A New Model for Selling Expertise book by Blair Enns | — | ||||||
| 6/4/25 |  The Waterfall of Differentiation | When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, specialization, and then secondary differentiators (or qualifying characteristics). | — | ||||||
| 5/21/25 |  Always Be Anchoring | Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation? Links "Anchor High" by Blair Enns for winwithoutpitching.com | — | ||||||
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Chart Positions
15 placements across 15 markets.
Chart Positions
15 placements across 15 markets.