2Bobs—with David C. Baker and Blair Enns
Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns
Insights from recent episode analysis
On the show
- David C. Baker2 eps
- Blair Enns2 eps
Audience Interest
Podcast Focus
Publishing Consistency
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Based on 1 signal.
Built from
By chart position
- 🇮🇩ID · Management#108.5K to 45K
- 🇺🇸United States · ManagementHOME#1675.1K to 27K
- 🇵🇹Portugal · Management#103.4K to 18K
- 🇲🇽Mexico · Management#83821 to 4.3K
- 🇨🇦Canada · Management#106657 to 3.5K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
22K to 117K🎙 Weekly cadence·249 episodes·Last published 2w ago - Monthly Reach
Unique listeners across all episodes (30 days)
44K to 233K🇮🇩38%🇺🇸23%🇵🇹15%+13 more - Active Followers
Loyal subscribers who consistently listen
24K to 128K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 10/7/26 |  Get Your Freak On! | Blair has been thinking about how, as AI continues to streamline more administrative tasks over time, we will be left to focus on the things we humans are good at – interacting with other humans. Because of this, the interesting people will win in selling their services and expertise. Links "The Interesting People Will Win" by Blair Enns for winwithoutpitching.com "The Fertility Crash Will Make the World a Small Town" by Tyler Cowen for The Free Press Jesse Ratner's March 27 LinkedIn Post about AI | 25m 41s | ||||||
| 9/23/26 |  Do You Need an Advisory Board? | We all know how valuable external input from trusted advisors can be for our business. But what does that look like for independent agencies who don't have investors to answer to? LINKS "Do Independent Firms Need A Board?" by David C. Baker for punctuation.com | 16m 50s | ||||||
| 9/9/26 |  A Proposed AI Contribution Scale | Categorizing AI-generated copy as "human vs AI" is not as binary as with AI-generated images or video. So Blair has developed an AI Contribution Scale to help us all be more transparent when using LLMs in the creation of written communication intended for prospects, clients, and peers. [This episode's notes are AI-0] Links AI Contribution Scale "The Coming Collapse of 'Thought Leadership'" by Blair Enns for winwithoutpitching.com Curt Jaimungal's 5-minute YouTube video on why you shouldn't let AI write for you | 20m 34s | ||||||
| 8/26/26 |  How Sellable Are You? | In a recent article, David discloses the questions all creative agency principals need to answer whenever they are ready to find the right buyer and successfully navigate the merger and acquisition (M&A) process to complete the sale. LINKS "How Sellable Is Your Firm?" by David C. Baker for Punctuation.com | 22m 14s | ||||||
| 8/12/26 | Positioning, Strategy, and AI | Blair and David are hearing all kinds of people talking about how their positioning needs adjustment because of AI. Blair does see an issue developing for many creative firms, but more with business strategy instead of positioning. Links Positioning: The Battle for Your Mind and The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Good Strategy / Bad Strategy by Richard Rumelt Playing to Win by Roger L. Martin The Lords of Strategy by Walter Kiechel, III | 26m 40s | ||||||
| 7/29/26 |  Employee Retreats for Remote-First Teams | David recommends regular in-person company-wide gatherings for remote workers as an opportunity for creative agencies to help build their organization's culture in our post-pandemic economy where online video meetings continue to fill our calendars and working from home is the new norm. LINKS "Investing in Ee Retreats at Remote Firms" by David C. Baker for punctuation.com | 20m 36s | ||||||
| 7/15/26 | productizationAI+3 | — | winwithoutpitching.comThe New Age of Consulting | — | productizationAI+3 | — | 23m 30s | ||
| 7/1/26 | website designbusiness development+3 | — | punctuation.com13 Signals Your Website Might Send | — | website elementscreative firms+3 | — | 20m 28s | ||
| 6/17/26 | marketingsuccess+3 | — | Liam Curley's Undisputed Authoritywinwithoutpitching.com | — | marketing messRory Sutherland+3 | — | 24m 45s | ||
| 6/3/26 | industry relevancecreative entrepreneurship+3 | — | Most At-Risk Shops | — | creative entrepreneursindustry practices+3 | — | 26m 43s | ||
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| 5/20/26 | pricingentrepreneurship+3 | — | winwithoutpitching.com | — | pricing resentmentcreative entrepreneurs+3 | — | 20m 18s | ||
| 5/6/26 | worker protection lawsagency management+3 | — | punctuation.com2Bobs.com | EuropeNorth America | worker protectionagency+5 | — | 21m 41s | ||
| 4/22/26 | lost salescreative firms+3 | — | winwithoutpitching.comThree Patterns of Lost Opportunities+4 | — | lost opportunitiessales patterns+3 | — | 29m 24s | ||
| 4/8/26 | client relationshipscreative agencies+4 | — | Distinguishing Between Why Clients Come, Stay, and LeaveThe Waterfall of Differentiation | — | client relationshipscreative agencies+3 | — | 19m 43s | ||
| 3/25/26 | AI impact on pricingrevenue models+3 | — | Time's Up, BabycakesTime's Up!: The Subscription Business Model for Professional Firms+3 | — | AIpricing models+3 | — | 27m 45s | ||
| 3/11/26 | starting a new firmcreative agency+3 | David C. Baker | punctuation.comIf I Started A New Firm, Now | — | creative agencybusiness insights+3 | — | 34m 46s | ||
| 2/25/26 | pricing strategiesdecoy pricing+3 | — | winwithoutpitching.comDecoy or Anchor?+1 | — | decoy pricingprice anchoring+3 | — | 21m 19s | ||
| 2/11/26 | entrepreneurshipagency management+3 | — | Countering Your 'Central Planning' Tendencies | — | entrepreneurshipcentral planning+3 | — | 20m 03s | ||
| 1/28/26 | sales techniquesemotional responses+4 | Blair Enns | Can Improv and Cold Plunges Improve Your Sales?What Doesn't Kill Us | — | sales successemotional coping+4 | — | 20m 47s | ||
| 1/14/26 | entrepreneurshipemployment+3 | David C. Baker | punctuation.comWhat Makes Entrepreneurs Unemployable | — | entrepreneursunemployable+3 | — | 23m 53s | ||
| 12/31/25 | mechanistic thinkingbusiness complexity+3 | Blair Enns | Your Business Is Not a MachineInnofficiency in Your Agency+1 | — | mechanistic thinkingbusiness management+3 | — | 20m 48s | ||
| 12/17/25 | marketing agenciespositioning+3 | — | — | — | marketingpositioning+3 | — | 13m 44s | ||
| 12/3/25 |  Dealing With the Ghosting Problem | Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting problem. Links "Ghosted. Now What?" by Blair Enns for winwithoutpitching.com "The Power of a Metaphor" 2Bobs episode Blair's annual 100 Day Sprint post on LinkedIn | 24m 19s | ||||||
| 11/19/25 |  Defending the Castle When the Moats Are Drained | One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it. | 30m 39s | ||||||
| 11/5/25 |  The Four Priorities of Winning New Business | What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped. Links "The Only New Business Indicator That Matters" 2Bobs episode "Assume an Advantaged Player" 2Bobs episode "Slapping Down Your Childlike Glee" 2Bobs episode | 27m 32s | ||||||
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Chart history for 2Bobs—with David C. Baker and Blair Enns
Peaked at #10 in PT, top 10 in 2 of 31 tracked markets, currently #10 in PT.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| PT | — | #10 | #10 | — |
| ID | — | #10 | #10 | — |
| RO | — | #36 | #36 | — |
| CL | — | #45 | #45 | — |
| CO | — | #48 | #48 | — |
| KE | — | #56 | #56 | — |
| Denmark | — | #59 | #59 | — |
| Finland | — | #73 | #73 | — |
| HU | — | #73 | #73 | — |
| SG | — | #75 | #75 | — |
| Mexico | — | #83 | #83 | — |
| TR | — | #99 | #99 | — |
| ID | — | #104 | #104 | — |
| Canada | — | #106 | #106 | — |
| New Zealand | — | #108 | #108 | — |
| PH | — | #115 | #115 | — |
| CZ | — | #118 | #118 | — |
| AR | — | #119 | #119 | — |
| IL | — | #124 | #124 | — |
| PT | — | #138 | #138 | — |
Chart Positions
31 placements across 29 markets.
Chart Positions
31 placements across 29 markets.