Decoy or Anchor?
From 2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns
February 25, 2026 · 21 min · Episode 236
About this episode
Blair discusses the differences between decoy pricing and price anchoring, highlighting their applications in increasing proposal value.
Blair differentiates between decoy pricing and price anchoring, which are two different techniques that are often confused for each other, and can increase your average proposal value in multi-option pricing when used appropriately. Links "Decoy or Anchor?" article by Blair Enns for winwithoutpitching.com "The Perils of 'Good/Better/Best' Pricing" 2Bobs episode
People in this episode
Hosts: Blair Enns, David C. Baker
Topics covered
- pricing strategies
- decoy pricing
- price anchoring
- multi-option pricing
- proposal value
Keywords
- decoy pricing
- price anchoring
- multi-option pricing
- proposal value
- pricing techniques
Mentioned in this episode
Organizations: winwithoutpitching.com
Books & works: Decoy or Anchor?, The Perils of 'Good/Better/Best' Pricing
More episodes of 2Bobs—with David C. Baker and Blair Enns
- Three Patterns of Lost Opportunities · April 22, 2026 · 29 min
- Why Clients Come, Stay, and Leave · April 8, 2026 · 20 min
- Is AI Going to Kill Labor-based Pricing? · March 25, 2026 · 28 min
- If I Were Starting a New Firm · March 11, 2026 · 35 min
- We Are All Closet Socialists · February 11, 2026 · 20 min
- Shower Your Way to Sales Success · January 28, 2026 · 21 min
Explore listener stats, chart rankings, contacts and more on the 2Bobs—with David C. Baker and Blair Enns podcast page.