About this episode

David discusses the misconceptions creative agencies have about their client relationships.

David sees a lot of creative agencies making bad assumptions about their client relationships by not making the distinction between the reasons why clients come to them in the first place, why they choose to continue working with them as time passes, and then why they ultimately move on. LINKS "Distinguishing Between Why Clients Come, Stay, and Leave" by David C. Baker for punctuation.com "The Waterfall of Differentiation" 2Bobs episode

People in this episode

Hosts: David C. Baker, Blair Enns

Topics covered

• client relationships
• creative agencies
• business assumptions
• client retention
• client acquisition
• agency management

Keywords

• client relationships
• creative agencies
• business management
• client retention
• agency assumptions

Mentioned in this episode

Books & works: Distinguishing Between Why Clients Come, Stay, and Leave, The Waterfall of Differentiation

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