Is AI Going to Kill Labor-based Pricing?

About this episode

Blair and David discuss the impact of AI on labor-based pricing and explore new revenue models for advisory businesses.

Blair is stunned that he still encounters so many advisory businesses like ad agencies, consulting firms, legal and accounting practices — large and small — that are still selling time. So he and David discuss what new revenue models should look like as we all adapt to how AI is changing our businesses. Links "Time's Up, Babycakes" by Blair Enns for winwithoutpitching.com Time's Up!: The Subscription Business Model for Professional Firms by Paul Dunn and Ronald J. Baker The Automatic Customer: Creating a Subscription Business in Any Industry by John Warrillow The Forever Transaction by Robbie Kellman Baxter Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It by Tien Tzuo and Gabe Weisert

People in this episode

Hosts: Blair Enns, David C. Baker

Topics covered

• AI impact on pricing
• revenue models
• advisory businesses
• subscription model
• labor-based pricing

Keywords

• AI
• pricing models
• ad agencies
• consulting firms
• subscription business

Mentioned in this episode

Books & works: Time's Up, Babycakes, Time's Up!: The Subscription Business Model for Professional Firms, The Automatic Customer: Creating a Subscription Business in Any Industry, The Forever Transaction, Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It

More episodes of 2Bobs—with David C. Baker and Blair Enns

• Three Patterns of Lost Opportunities · April 22, 2026 · 29 min
• Why Clients Come, Stay, and Leave · April 8, 2026 · 20 min
• If I Were Starting a New Firm · March 11, 2026 · 35 min
• Decoy or Anchor? · February 25, 2026 · 21 min
• We Are All Closet Socialists · February 11, 2026 · 20 min
• Shower Your Way to Sales Success · January 28, 2026 · 21 min