Oppositio Singularis: The Positioner's Folly
From 2Bobs—with David C. Baker and Blair Enns by David C. Baker and Blair Enns
December 17, 2025 · 14 min · Episode 231
About this episode
David discusses the folly of marketing agencies claiming specialness on non-unique attributes instead of focusing on their unique expertise.
David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.
People in this episode
Hosts: David C. Baker, Blair Enns
Topics covered
- marketing agencies
- positioning
- expertise
- business strategy
- specialness
Keywords
- marketing
- positioning
- agencies
- business development
- expertise
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