Rob Campbell & Paula Bloodworth - How To Think Like An Artist

About this episode

The episode explores how brands can learn from artists to enhance their innovation and strategy.

Why are brands continually out-played, out-thought and out-innovated by artists with zero marketing knowledge, training or experience? In this delightful conversation with globally renowned strategy legends, Rob Campbell and Paula Bloodworth, we take a look at what you can learn from artists and how it can help you get ahead. Rob's Website: https://robcampbell.co Paula's Website: https://www.linkedin.com/in/paula-bloodworth-3899833

People in this episode

Host: 42courses

Guests: Rob Campbell, Paula Bloodworth

Topics covered

• artistic thinking
• branding
• innovation
• marketing
• strategy

Keywords

• artists
• branding
• marketing knowledge
• innovation
• strategy

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