
The Brew | How I Picked My Next Spec Screenplay
From 5AM StoryTalk by Cole Haddon
April 28, 2026 · 14 min · Episode 57
About this episode
Cole Haddon shares his process for selecting a feature spec script project, emphasizing the intersection of passion and commercial viability.
Are you thinking about writing a feature spec script? I’m breaking down the 4-part stress test I used to pick my first big-screen project in five years. Today on The Brew — an intimate 5AM StoryTalk series on the struggles and successes of life in the arts — I’m sharing the exact process I used to identify and fall in love with an idea that would also have commercial appeal . Whether you are a screenwriter , author , or graphic novelist , the logic remains the same — what is relevant to one medium has applications across all others. JOIN THE COMMUNITY! Join the 10,000+ members of the 5AM StoryTalk community at Substack mastering the craft of storytelling (and the art of life ) together: https://colehaddon.substack.com/ ON THE ITINERARY THIS WEEK THE ARTIST’S INTERROGATION: Why you must constantly challenge your creative process and the way you pursue your art. THE PILOT POISON: How a decade of writing TV pilots "ruined" the feature-writing process by favoring aborted character journeys over definitive endings. THE BULLSEYE STRATEGY: A breakdown of the four-part stress test used to find the precise intersection of passion, commercial logic, theme, and sequel potential…
People in this episode
Host: Cole Haddon
Topics covered
- screenwriting
- creative process
- commercial appeal
- storytelling
- feature films
Keywords
- spec screenplay
- creative challenges
- storytelling community
- screenwriter
- commercial logic
More episodes of 5AM StoryTalk
- The Brew | Why AI Destroys the Real Meaning of Filmmaking · June 2, 2026 · 17 min
- The Cultural Necessity of Awe | Psychologist Dacher Keltner · May 26, 2026 · 60 min
- Notes Survival Guide for Screenwriters & Authors · May 19, 2026 · 17 min
- The Brew | Overcomplicating your world-building? •.producer notes on my TV pilot • 'The Pitt', at last · May 12, 2026 · 10 min
- Actor David Dastmalchian | Letting the Darkness Speak · May 5, 2026 · 48 min
- 'Project Hail Mary' Is the Blueprint to Save Hollywood (and Our Future) · April 22, 2026 · 15 min
Explore listener stats, chart rankings, contacts and more on the 5AM StoryTalk podcast page.