A Golden Success with Lisa Macale

If you’re in the early stages of business, this episode is for you. There are a lot of things to think about when you’re starting out—but today I’m keeping it short and punchy with 7 essentials I believe every small business owner needs to set themselves up properly from the start. Inside this episode, I cover: ✔️ The one thing you shouldn’t skip—insurance ✔️ How to get found on Google with Google My Business + sitemap basics ✔️ Why an email list matters ✔️ The social med...

In today’s episode, I’m taking you behind the scenes of how I built my social media management business—and how just four months in I was able to: ✔️ Hire staff ✔️ Bring on contractors ✔️ Start a client waitlist And trust me, I didn’t have a marketing background when I started. 🙈 We dive into: ✨ How a random conversation on a road trip planted the idea for the business ✨ Landing my first few clients (with no website) ✨ The power of consistent Instagram posting—even when y...

If marketing feels hard right now—you’re not alone. Some strategies might be hitting, others missing… and you're wondering what to focus on to grow your business. In this episode, I’m sharing what’s actually working right now for Golden Brands members. These aren’t theories—these are real, current strategies bringing in results across different types of businesses. 💡 Inside the Episode I cover: ✔️ What’s behind our members’ recent marketing wins ✔️ 5 marketing strategies you can try right no...

If you’ve been following along for a while, you’ll know I’ve been on a journey to prioritise my wellbeing and reduce stress—and recently, I decided to take that to a deeper level. In this episode, I share my personal experience diving into three different healing modalities: ✨ Reiki – What my first-ever session looked like 🌀 Hypnotherapy – A powerful, guided session that helped me explore childhood patterns, emotional blocks, and self-doubt. 🌬 Breathwork – A simple tool I now use almost dai...

This week, I’m taking you behind the scenes of our International Women’s Day event—breaking down what it cost, what we made, and if it was worth it... Did we make a profit? No. Did it cost us out of pocket? Yes. Best goodie bags ever? Absolutely. Did we work with amazing businesses & give back to Dress for Success? Yes! Key Takeaways from Our Speakers: ✔️ Invest in a great accountant & financial planner ✔️ Have hobbies outside of business ✔️ Balance is a juggle—things go up and d...

Before starting my first business, I worked in HR and recruitment, hiring nearly 1,000 employees across various different industries! In this episode, I’m sharing the biggest lessons I learnt about hiring the right people—especially for small business owners who are thinking about growing their team. From avoiding common hiring mistakes to knowing who to hire first, this is a must-listen if you’re ready to bring on support (or even just thinking about it!). Let's Connect: Golden Brands Websi...

Niching—it’s one of the biggest questions small business owners ask: Do I need a niche from day one? In this episode, I’m breaking it all down: ✔️ What a niche actually is (and why it matters) ✔️ My personal experiences with niching across multiple businesses ✔️ The pros and cons of niching early vs. keeping it broad ✔️ Common myths about niching (like “I’ll lose business” vs. “I’ll attract the right business”) ✔️ How to find your niche (without overcomplicating it) ✔️ Why positioning m...

In this episode, I’m sharing my focus areas for marketing in 2025, with an emphasis on keeping things aligned, simple, and effective—without overloading my plate. I’m sharing the strategies I’m investing in to grow Golden Brands, including: PR and Brand AwarenessInstagram and Meta AdsExpanding ChannelsEvents and PartnershipsSEO and Repurposing Content This year is about staying consistent while also thinking outside the box to test new ideas. I’ll make sure to share updates throughout ...