Abundant Funnels With Jayne Day

In this episode of Abundant Funnels, Jayne shares her honest and measured perspective on AI in Meta™ Ads and marketing. She talks about where she sees AI being genuinely useful, where she thinks it can create problems and why she believes human expertise, judgment and oversight still matter just as much as ever. Jayne covers stories she is hearing inside the industry about agencies running accounts heavily through AI, her thoughts on Russell Brunson replacing his copywriting and social media ...

In this episode of Abundant Funnels, Jayne answers a question she hears all the time from business owners who feel stuck in that uncomfortable middle ground. Organic content is not performing the way they need it to, but they have also been told that ads only work if they already have a proven funnel or a successful business. Jayne explains why this is not the full truth and what actually needs to be in place before you start running Facebook™ Ads. She breaks down the difference between needi...

In this episode of Abundant Funnels, Jayne shares a story from a recent group call inside Abundant Ads Academy that perfectly illustrates why there is no one “perfect” Meta™ Ads setup that works the same way in every account. A member followed the current recommended approach exactly, but the results were not there. When she went back to an older setup, her cost per lead dropped by more than half. Jayne uses this example to explain why Meta™ ad accounts behave differently, what factors influe...

In this episode of Abundant Funnels, Jayne breaks down the three simple but costly mistakes she sees coaches, consultants and course creators making with their Meta™ Ads over and over again. These are not technical issues. They are fundamental decisions that quietly drain budget and make campaigns feel harder than they need to be. Jayne explains why choosing the wrong campaign objective can send Meta™ in completely the wrong direction, why obsessing over targeting is rarely where your results...

Have you ever launched a Facebook or Instagram lead generation campaign — put money behind it, felt excited — and then watched your cost per lead creep up way higher than you expected? Or maybe the leads came in at a reasonable cost, but they just weren't converting into buyers? And you probably found yourself asking: is it the targeting? Is it the copy? Is it the creative? Should I change my audience? If that sounds familiar, I want to offer you a different perspective today. Because while t...

I want you to imagine something with me for a moment. Imagine being able to hit publish on your webinar or masterclass ads… and feeling calm. Not anxious. Not wondering if it’s going to work. Not preparing yourself emotionally for disappointment. But genuinely confident that your ads are going to perform well. Straight away. Every time. And I know that might sound like a big promise. But with the way Meta ads work in 2026… it’s actually easier than ever to get strong results quickly — if you ...

If you’ve been running ads for a while, you’ve probably already noticed this. A lot of the detailed interests that used to exist… are gone. And even when you do enter interests or custom audiences, Meta expands beyond what you’ve selected in most cases. Which means you’re no longer fully controlling exactly who sees your ads in the way you once did. And another big one I’ve seen across most ad accounts I work in — lookalike audiences are no longer performing like they used to. They’re not use...

In this episode of Abundant Funnels, I'm breaking down a question I get all the time: “What is the best lead magnet to use in 2026?” Instead of chasing the latest trend or copying what everyone else is doing, this episode helps you zoom out and look at what actually matters. You will learn how to create a lead magnet that not only grows your email list, but also attracts people who are far more likely to become paying clients. If you are tired of “pretty freebies” that do nothing for your sal...

You know this podcast is all about helping you simplify your marketing, attract the right clients, and create funnels and Facebook™ Ads that actually work for your business, not against it. And today, I want to dive into something that’s less about tactics… and more about mindset. But not the woo-woo kind! I’m talking about a critical business mindset shift that could be the reason you’re holding yourself back from scaling with ads. I'm sharing: Why smart business owners hesitate to increase ...

Today we're talking about something that I see costing coaches and course creators thousands of dollars every single month. And here's the thing – it's not what you think. Most people come to me saying, "Jayne, my ads aren't working. I think my targeting is off. Or maybe my creative isn't good enough. Should I try a different audience?" And I get it. When your ads aren't converting, it's natural to look at the technical stuff first. But after managing ad campaigns for 6 and 7-figure business ...

Today’s episode is a quick one but an important one. Because I want to talk about something that I get asked all the time from coaches, course creators, and online businesses: “Should I wait until my funnel is fully converting before I run ads?” So let’s chat about this. Should You Wait Until Your Funnel is Fully Converting Before Running Ads? Common concerns from clients about funnel readiness for adsDispelling the myth of needing a perfectly converting funnel before advertisingRisks of perp...

Today’s episode is going to challenge a very common myth I hear all the time and that is: “You need a big budget to make Facebook™ and Instagram™ ads work.” I get it. Maybe you’ve been told $10/day just isn’t enough. That you need $50 or $100 per day to get “real results.” But what if I told you that $10 a day can be more than enough — if your strategy is right? In fact, I've helped many clients generate 100+ leads in 30 days with just that. $10 a day. So in this episode, I want to break this...

If your ads, emails or funnel pages aren’t converting the way you’d hoped, chances are your messaging needs a tweak - and I’m going to show you how to fix it. In this episode of Abundant Funnels, I’m diving into the first (and most important) ingredient of a high-converting funnel: messaging. This is the part so many business owners skip over, yet it impacts everything - your cost per lead, your opt-in rate, and your sales. Your messaging is what either makes someone say “yes, this is for me”...