Software shopping season: Less sizzle, more substance

Software shopping season: Less sizzle, more substance

From AccountingWEB by AccountingWEBUK

April 7, 2026 · 32 min

About this episode

The episode discusses the search for practical software solutions in accounting amidst the noise of MTD and AI at a recent finance show.

While MTD and AI dominated the chatter at the Finance, Accounting and Bookkeeping Show, one theme kept surfacing above the noise: accountants are still searching for software that solves real problems rather than just adding another shiny layer of complexity. This was the broad verdict from Hancock and Hastings director Amy Hancock and AAG managing director Aaron Patrick, who joined AccountingWEB’s No Accounting for Tech podcast from the show floor in Birmingham to talk through what had caught their eye, what had not, and where firms may be placing their bets as the software shopping window opens. For full show notes visit: https://www.accountingweb.co.uk/content/software-shopping-season-less-sizzle-more-substance

People in this episode

Guests: Amy Hancock, Aaron Patrick

Topics covered

  • software shopping
  • accounting
  • MTD
  • AI
  • Finance Show

Keywords

  • real problems
  • software solutions
  • complexity

Mentioned in this episode

Products: accounting software

Books & works: No Accounting for Tech

Places: Birmingham

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