ACE Your TikTok Shop

Poppy Rose Print Company consistently generates over $100,000 per month on TikTok Shop by combining research-driven product selection with high-energy TikTok LIVE selling. April Duplantis, Owner of Poppy Rose Print Company, shares how she grew from a first live with $200 in sales to building a business with some $200,000 months and individual LIVEs surpassing $35,000 in sales.April breaks down the system behind that growth, from using TikTok Shop and Etsy as research tools to choose designs with proven demand, to building a LIVE experience that feels energetic, welcoming, and personal. She also shares how creator partnerships, GMV Max, and constant iteration helped her grow from selling shirts in her bedroom to running a team while building a business that fits around life as a mom of two.What You'll Learn in This Episode:How April uses product research instead of personal taste to choose designs people already want to buyWhy TikTok LIVE became her fastest path to immediate salesHow to think about pricing during LIVE selling and why lower margins and higher volume can outperform trying to make the most profit per shirtWhat she looks for in creator affiliates and why brand fit matters as much as reachHow showing up LIVE three to five days a week helped strengthen both accountability and conversion

Pure Daily Care has become the number one facial beauty device on TikTok Shop, with the platform now standing as the brand’s fastest-growing revenue channel. In this episode, Jonathan Cohen, CMO of Pure Daily Care, breaks down how the brand achieved 3.5x year-to-date growth over the previous year and reached million-dollar seller status by leaning into creator-led commerce, TikTok LIVE experimentation, and GMV Max.Jonathan shares how Pure Daily Care built momentum around its viral New Derma High Frequency Wand by letting creators lead the narrative. From embracing authenticity over scripts to using TikTok LIVE as a real-time feedback loop, Jonathan explains how Pure Daily Care focused on pairing product innovation with platform-native execution, while empowering creators and internal teams to move fast as TikTok evolves.What You’ll Learn in This Episode:How Pure Daily Care became the number one facial beauty device on TikTok Shop by prioritizing creator trust and authenticityWhy TikTok Shop is now the brand’s fastest-growing revenue channel and how that growth reached 3.5x year over yearHow GMV Max helps them combine creator Spark Ads, organic content, and automated optimizationWhy Pure Daily Care uses TikTok LIVE with small audiences as a focus group for product development and messagingHow building internal ownership and creator communities helps brands stay nimble as TikTok introduces constant platform changes

The Vintage Caffé went from selling a single pre-owned designer bag a day to moving more than 30 bags in under two hours through TikTok LIVE. By turning weekly drops into must-watch events with limited inventory, styling advice, and high-value giveaways, the brand has built a fiercely loyal community of luxury shoppers who treat every Thursday at 5 PM like a launch day.Founder Paola Leon shares how she built The Vintage Caffé as a brand created by a Latina for Latinas, combining meticulous authenticity standards, elevated content production, and constant two-way conversation with her audience. She breaks down how her team uses photographers and videographers to promote lives, how she sources inventory from an “inspiration list” based on what viewers request, and how she uses TikTok Shop’s tools and consistent live schedule to sell out drops in around ninety minutes while maintaining all five-star reviews.What You’ll Learn in This Episode:How The Vintage Caffé scaled from selling one bag a day to more than 30 bags in less than two hours by turning TikTok LIVE shows into weekly drop events with limited inventory and urgencyThe specific tactics Paola uses in lives to build trust and connection, from calling viewers by name to giving outfit ideas and positioning herself as a friend who finds the best dealsHow The Vintage Caffé combines AI tools like Entrupy, third-party authenticators, and Paola’s own checks with TikTok Shop’s verification flow to ensure every bag is 100% authentic and maintain all five-star reviewsHow Paola promotes each live with elevated content, including twice-weekly shoots with a photographer and videographer, GRWM videos, and teaser clips that showcase bags but hold them back until the liveWhy asking followers what bags they are looking for, building an “inspiration list,” and staying consistent with three lives a week (with plans for five) keeps The Vintage Caffé aligned with demand and favored by the TikTok algorithm

Crocs turned its long-running Croctober tradition into a record-breaking TikTok moment by live-streaming 24/7 for the entire month, ultimately setting the record for the longest continuous LIVE on the platform. Chief Brand Officer Terence Reilly breaks down how those nonstop sessions connected Crocs with millions of fans, drove more than 11 million views, and turned TikTok Shop into a real-time engine for discovery, product education, and community.Terence shares the exact strategies that drove the brand’s momentum: exclusive TikTok Shop assortments, creator-powered storytelling, chat-driven product insights, and surprising late-night engagement spikes between midnight and 5 a.m. He also explains how Crocs avoided internal bottlenecks, invested extra time beyond the nine-to-five, and used Croctober learnings to shape upcoming in-store livestreams, after-dark content, and future innovation across 2026.What You’ll Learn in This Episode:How Crocs structured a continuous 24/7 TikTok LIVE and uncovered late-night demand that now shapes “after dark” programmingHow TikTok Shop exclusives and new product drops fueled Croctober interestHow executive-hosted LIVEs generated 11M+ views and turned chat feedback into direct input on colors, styles, and product decisionsHow Crocs builds loyal creator partnerships with “Crocs native” influencersHow Crocs keeps momentum high by avoiding bureaucracy, moving quickly, and using TikTok LIVE as a test bed for new formats, retail livestreams, and global expansion

Chips Rips has transformed the sports card collecting experience on TikTok Shop through their innovative repackaging strategy and highly engaging live selling format. Mark Herm, Founder and CEO of Chips Rips, has built one of the platform's most successful sports card businesses, culminating in a 25-hour live stream that generated over $400,000 in sales with help from TikTok Shop.Mark reveals how passion drives their product selection while TikTok Shop's integrated platform enables seamless content-to-commerce experiences. By combining the platform's subsidy coupons with their own strategy of offering giveaways to new buyers, Chips Rips has successfully lowered barriers to entry and built a loyal customer base through their gamified break format and authentic engagement approach.What You'll Learn in This Episode:How passionate product curation and authentic selling on TikTok Shop drives customer acquisitionWhy TikTok Shop's integrated platform beats other options by allowing seamless content creation and direct selling without switching platformsThe power of pre-live promotional videos that drive traffic from TikTok to live shopping sessionsHow leveraging product strategy for first-time buyers creates long-term customer relationships and repeat purchases