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25,001 - 75,000 - Active Followers
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15,001 - 40,000
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On the show
Recent episodes
Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse
May 1, 2026
Unknown duration
What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd
Apr 24, 2026
Unknown duration
Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken
Apr 17, 2026
Unknown duration
Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez
Apr 10, 2026
Unknown duration
'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett
Apr 3, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/1/26 |  Agency hiring in the AI era: What grads need now, with Lindsay Rittenhouse | Senior Agency Reporter Lindsay Rittenhouse breaks down the complex entry-level job market, with examples of how agency leaders are rethinking junior work as AI automates tasks traditionally done by early-career hires. She digs into what skills recent grads need on their resume right now, the gap employers are finding in formal marketing education and how to stand out as the number of applicants far outweighs opportunities in the current market. Plus, data that shows why the ad industry isn't struggling as much as Wall Street thinks it is, and how the CEO-CMO relationship has evolved. Dig deeper on the topics mentioned in this week's episode: ~How agencies are reshaping junior-level roles and training in the AI era ~How to land a junior ad agency job—what leaders say works as roles change due to AI ~Listen to Ad Age Insider's 2025 episode on AI and entry-level roles to hear how much has changed ~Get tickets to Ad Age's Small Agency Conference ~Listen to Ad Age's Marketer's Brief podcast | — | ||||||
| 4/24/26 | What's driving marketing impact: lessons from award-winning campaigns, with Tim Nudd | Creativity Editor Tim Nudd breaks down trends and lessons from award-winning campaigns for Nike, The New York Times, ChatGPT, Anthropic and more. From comedy's comeback to experimental experiential and a focus on exceptional craft, he reveals what CMOs need to know from the 2026 Ad Age Creativity Awards. And he shares a few close-calls that led to surprising prizes awarded by this year's juries. Plus, why brands like Ugg, Owala and Claude are gaining equity with Gen Z. And how to win Ad Age's new Mid Size Brand Leaders award. Dig deeper on the topics mentioned in this week's episode: ~See Ad Age's 2026 Creativity Award winners ~See Ad Age's 2026 A-List winners ~Listen to Ad Age's Marketer's Brief podcast | — | ||||||
| 4/17/26 | Testing ChatGPT ads—what brands need to know about AI strategy, with Asa Hiken | Tech Reporter Asa Hiken gives a vibe check on how advertisers are feeling about OpenAI two months after it launched ads on ChatGPT, and how the AI company is stacking up against competitors Google's Gemini and Anthropic's Claude. Plus, he gives advice for developing a brand AI strategy as products develop, and reacts to a live test of how paid ads may influence organic chat results. Dig deeper on the topics mentioned in this week's episode: ~The state of ChatGPT ads post-launch ~Why ChatGPT's Instant Checkout faced challenges ~Lessons from OpenAI sunsetting Sora ~Listen: AI search strategy 101 ~Apply for Ad Age's Mid-Size Brand Leaders award ~Listen to the Marketer's Brief podcast | — | ||||||
| 4/10/26 | Brand community strategy: turning reach into participation, with Mark Fischer and Sabrina Sanchez | Senior Engagement Editor Mark Fischer interviews Ad Age's communities and Substack strategy leaders Sabrina Sanchez and Parker Herren on how brands are turning consumers into brand builders. Learn how brands are meeting audiences where they are, designing repeatable, low‑lift interactions and choosing platforms that teams can sustain. Sanchez and Herren also outline first steps for marketers and agencies: audit existing audiences, prioritize trust and feedback loops, and treat community as a long‑term distribution and relationship strategy. Dig deeper on the topics mentioned in this week's episode: ~Subscribe to Ad Age's Substack ~More on Ad Age's The List community ~If you're an early-career professional and want to sign up for Ad Age's NextGen community, send an email to nextgen@adage.com ~Applications for Ad Age's Small Agency Network will reopen this summer. Stay tuned at AdAge.com for more information ~Read Ad Age's NextGen Marketing Playbook ~How brands can help Gen Z find fulfillment beyond curated feeds ~Listen to Ad Age's Marketer's Brief podcast | — | ||||||
| 4/3/26 | 'Fruit Love Island' brand lessons: skip this viral trend, with Gillian Follett | Brain rot content has become a staple of virality on TikTok. But brands eager to jump into trending conversations should be wary of "Fruit Love Island" and similar AI-generated posts. Users will be far less kind to corporations than their peers. Influencer and Social Media Marketing Reporter Gillian Follett breaks down the "Fruit Love Island" trend, why it's become so popular and what it reveals about brands on social media. Plus, the shift of content toward entertainment and brands that have successfully tapped into emerging formats. And, what you need to know about Kristen Cavallo's return to the ad industry as well as CVS Health's creative and media agency reviews. Dig deeper on the topics mentioned in this week's episode: ~What brands need to know about "Fruit Love Island" ~Creator takeaways from this year's NewFronts ~Submit for Ad Age's Small Agency Awards ~Listen to Ad Age's Marketer's Brief podcast | — | ||||||
| 3/27/26 | Identity marketing and how beverage brands are winning Gen Z, with Jon Springer | Senior Reporter Jon Springer breaks into the rise of identity marketing, including how soda brands like Poppi, Dr. Pepper and Diet Coke are winning with Gen Z. Plus, how all marketers can incorporate better social listening and fan engagement to turn their branding into cultural currency. And why ChatGPT's Instant Checkout ad product flopped, and Apple's plans to bring brands to Maps. Dig deeper on the topics mentioned in this week's episode: ~Why the drinks people carry matter more to marketers now ~Takeaways from Ad Age's NextGen Marketing Playbook ~Behind the rise of alcoholic sports drinks ~Summer alcohol marketing trends to know ~Listen to the Marketer's Brief podcast | — | ||||||
| 3/20/26 | NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett | As the industry gears up for a week of presentations from YouTube, Meta, TikTok, Tubi and more, Ad Age reporters break down the topics trending at this year's NewFronts, from AI and agentic tools to creator amplification. Hear how to decipher hype from reality, how digital ad dollars are being spent in 2026 and why these presentations matter to the industry. Plus, why Publicis is calling out the Trade Desk. Dig deeper on the topics mentioned in this week's episode: ~2026 NewFronts trends ~2026 NewFronts calendar ~Inside Q2 media budgets ~Listen to the Marketer's Brief podcast | — | ||||||
| 3/13/26 | How to win the Ad Age A-List, with Judann Pollack | Executive Editor and editorial lead of the Ad Age A-List Judann (Judy) Pollack talks the value of industry awards, and tips for climbing Ad Age's annual list of top agencies. She describes what defines success despite industry challenges, what judges look for in award submissions, the dos and don'ts of a good entry and trends to watch for next year's A-List. Plus, DraftKings' new creative agencies. And what Milan Cortina Winter Olympics marketers learned about brand safety, and how to apply those lessons to the FIFA World Cup. Dig deeper on the topics mentioned in this week's episode: ~See 2026 Ad Age A-List winners ~Attend Ad Age's Editors Roundtable on March 26 ~Listen to the Marketer's Brief podcast | — | ||||||
| 3/6/26 | How to win new business in 2026, with Brian Bonilla | Senior agency reporter Brian Bonilla goes deep on the current new business marketplace, including how government policy, tech and AI innovation and industry consolidation are impacting agency account reviews. Bonilla shares current brand needs, explains how those are different from recent years, and provides tips for brands to get a leg up in pitches. Plus, tips for marketers overwhelmed by the review process. Plus, the lesson for brands in McDonald's cringe CEO taste test and what ChatGPT's first third-party ad tech partner means for brands. Dig deeper on the topics mentioned in this week's episode: ~What separates agencies winning 2026 reviews ~How agencies are helping clients become more self-sufficient ~Inside agencies' new self-service platforms ~What are media rebates? Agency transparency in the hot seat | — | ||||||
| 2/27/26 | What are media rebates? Agency transparency in the hot seat, with Ewan Larkin | Agency reporter Ewan Larkin decodes a recent lawsuit against WPP Media that has made agency transparency the industry's buzziest topic. Larkin defines media rebates and principal media buying, explaining how agencies aggregate billions in client ad budgets to negotiate volume deals with platforms such as Google, Meta and Amazon, and how those arrangements can create conflicts over who benefits from discounted or proprietary inventory. He describes potential red flags in these practices and lists what questions marketers should be asking their agencies to protect their marketing budgets. Plus, Estée Lauder's media agency shakeup, and a shocking agency executive exit. Dig deeper on the topics mentioned in this week's episode: ~Inside the lawsuit against WPP Media ~Acadia's CEO on media rebate transparency ~Get tickets to Ad Age's NextGen Marketing Summit ~Listen to the Marketer's Brief podcast | — | ||||||
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| 2/20/26 | Your AI ad playbook: red flags, hard lessons and brand wins, with Asa Hiken | Ad Age Tech Reporter Asa Hiken chronicles the evolution of generative AI use in major brands' advertising, the common mistakes that upset viewers and the checklist every marketer needs to know if they plan to scale generative AI use. Plus, why agencies are rushing to get their clients on ChatGPT, including the benefits they predict will come from being a first mover. And Raymour & Flanigan's new media agency. Dig deeper on the topics mentioned in this week's episode: ~Subscribe to Ad Age's Emerging Tech newsletter ~See AI generated work from Coca-Cola, Google, Progressive, Svedka, McDonald's and Kalshi ~Register for Ad Age's AI-focused Editor's Roundtable ~Listen to Ad Age's Marketer's Brief podcast | — | ||||||
| 2/13/26 | Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters | Ad Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the risks brands take when they play it safe, take notes on what hit and missed last Sunday so that your brand can get ahead on its 2027 plan. Dig deeper on the topics mentioned in this week's episode: ~Ad Age's Super Bowl ad review ~How brands plan for the Monday after the Super Bowl ~Agency winners from Super Bowl LX ~Ad Age's Super Bowl diversity report ~Super Bowl advertisers fall behind on Hispanic representation | — | ||||||
| 1/30/26 | Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett | Ad Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, how to win with subcultures, manage fractured virality and avoid cringe. And the chaos behind the scenes of TikTok's ownership transition, why auto brands are skipping the Super Bowl and Home Depot's agency shakeup. Dig deeper on the topics mentioned in this week's episode: ~Universal viral moments are over—what brands need to know ~Inside social trends: Jet2 holiday, 2016 throwback, Brat Summer, ALS Ice Bucket Challenge ~Lessons from Taylor Swift's viral engagement ~Buy tickets for the Ad Age NextGen Marketing Summit ~Listen to the Marketer's Brief podcast | — | ||||||
| 1/23/26 | Microdramas and ad strategy: Lessons from long-form brand storytelling, with Brandon Doerrer | Creativity and media innovation reporter Brandon Doerrer breaks down the recent surge of long-form marketing and how brands are tapping into the microdrama surge. From measurement and performance, to platform strategy and this see-what-sticks mentality, learn what branded entertainment means for media strategy, and takeaways for marketers, even if they don't have a Hollywood budget. Also, OpenAI has begun testing ads in ChatGPT. Hear Ad Age's reporting on how much it costs to be first to market and strategy takeaways. Plus, how to win the Gen Z 2016 social trend. Dig deeper on the topics mentioned in this week's episode: ~Inside brands' long-form ad experimentation ~Watch long-form work from Maybelline, Gushers and Doritos ~Buy tickets for Ad Age's NextGen Marketing Summit ~Listen to the Marketer's Brief podcast | — | ||||||
| 1/16/26 | Decoding 2026 hype vs. reality for marketers, with E.J. Schultz and Adrianne Pasquarelli | After attending CES and NRF's Big Show, Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli decipher what industry leaders are saying on stages versus the anxieties they face as the CMO role continues to fundamentally change. From the increasing complexity of AI innovation to how agencies are struggling to differentiate innovation and consumers' hunger for simplicity, hear how 2026 predictions are actually taking shape. Also, what Google's new agentic commerce framework means for brands and lessons on how to get the most out of TikTok Shop. Dig deeper on the topics mentioned in this week's episode: ~Top marketing takeaways from CES 2026 ~Trending topics at NRF's Big Show 2026 ~5 tips for selling on TikTok Shop ~Track 2026 Super Bowl ads ~Buy tickets for Ad Age's NextGen Marketing Summit ~Listen to the Marketer's Brief podcast | — | ||||||
| 1/9/26 | 2026 marketing predictions: Ad Age reporters on industry trends and pivots | On Ad Age Insider's first episode of 2026, reporters from across the Ad Age newsroom share the most and least surprising takes from their predictions reporting, and what it all means for the industry. From how changes in the media landscape might impact brands' agency rosters to how consumer crazes around protein and weight loss drugs will influence marketing trends and plenty of AI, hear how this year's trending topics will impact your work and the industry. Dig deeper on the topics mentioned in this week's episode: ~Media buying and strategy predictions ~100 creativity predictions ~2026 influencer marketing shifts ~AI marketing predictions for 2026 ~100 ad leaders predict 2026 marketing trends ~Food and beverage marketing trends to watch ~The future of retail in 2026 ~Enter Ad Age's 2026 Tech Power List ~Listen to the Ad Age Marketer's Brief | — | ||||||
| 12/19/25 | Laid off from an agency? What to do now and next, with Lindsay Rittenhouse | Senior Agency Reporter Lindsay Rittenhouse breaks down ad industry instability and why agencies are undergoing heavy waves of layoffs, including from the recent Omnicom acquisition of IPG. She provides guidance on what to do when impacted by agency layoffs, how to prepare for the sparse job market and when to consider alternative job paths. Plus, the campaign Ad Age readers voted the best of 2025 versus creativity editor Tim Nudd's top picks from the year. Dig deeper on the topics mentioned in this week's episode: ~What to know if you've been laid off ~The latest industry employment stats ~Listen: Why the Omnicom-IPG deal matters for all advertisers ~Agency layoff warning signs ~How agencies are changing their strategies for the AI era ~How AI is changing ad jobs ~Listen: the state of entry-level ad careers | — | ||||||
| 12/12/25 | How to win Marketer of the Year, with E.J. Schultz and Adrianne Pasquarelli | Ad Age News Editor E.J. Schultz and Senior Marketing Reporter Adrianne Pasquarelli go behind the scenes of Ad Age's annual Marketer of the Year list. They share tips on how brands can increase their odds for next year's competition as well as a rundown of takeaways from this year's group of brands that might be useful for your 2026 marketing strategy. Plus, a look inside the Kansas City Chiefs' play to become the top Christmas NFL team, with key strategy takeaways from CMO Lara Krug. And the latest on Warner Bros. Discovery's sale saga. Dig deeper on the topics mentioned in this week's episode: ~Garage Beer is Ad Age's 2025 Marketer of the Year ~Listen to Ad Age's Marketer's Brief podcast ~Vote for 2025's biggest brand fail ~Vote for the best ad campaign of 2025 ~Share your 2026 ad industry predictions with Ad Age | — | ||||||
| 12/5/25 | Omnicom-IPG deal: industry ripple effects, with Brian Bonilla and Ewan Larkin | Agency reporters Brian Bonilla and Ewan Larkin dig into Omnicom's acquisition of IPG, and its impact for the advertising industry beyond just agency holding companies. They break down how independent agencies can win, what the deal means for the hold-co hierarchy and key factors to track as the industry's future structure takes shape. Dig deeper on the topics mentioned in this week's episode: ~Watch Brian and Ewan's day-one Omnicom takes on Breaking & Entering ~Everything to know about the Omnicom-IPG deal ~Inside Omnicom's new structure ~Top execs to know at new Omnicom ~Omnicom & IPG's joint Kenvue pitch ~The details on Havas and Horizon's joint venture ~Wpromote acquires Giant Spoon ~Inside Just Born's account review ~Recapping Publicis' acquisitions of Captiv8 and Influential ~Rewind: the failed Omnicom-Publicis merger | — | ||||||
| 11/21/25 | AI in 2026: What's hype vs. what's real, with Garett Sloane | Ad Age Chief Technology Reporter Garett Sloane discusses how to separate artificial intelligence noise from real utility, the state of chatbot shopping, AI brand readiness and tools marketers are creating to better their businesses. Plus, put your tech knowledge to the test. In this week's episode, take Ad Age Insider's AI readiness quiz for marketers. Or dig deeper with additional questions here. Dig deeper on the topics mentioned in this week's episode: ~All your AI Qs answered in Ad Age's AI Marketing Playbook ~The state of AI commerce ~Inside Lavazza's AI persona that says no ~How Amazon is testing ads in Rufus ~Listen to Ad Age's Marketer's Brief | — | ||||||
| 11/14/25 | Starbucks' Bearista cup and viral drop strategy, with Gillian Follett | Ad Age reporter Gillian Follett breaks down why brands are leaning into the limited-edition strategy, the elements of a successful product drop strategy and more holiday social media trends. Plus, what Unilever's big bet on influencer marketing means for the industry, and the details on Peeps, Mike and Ike's and Hot Tamales' new ad agency. Dig deeper on the topics mentioned in this week's episode: ~Dig deeper into Starbucks' Bearista cup strategy ~Catch up on little treat culture and the trinket craze ~Watch holiday ads from Disney, Amazon and Brach's ~Dive into Ad Age's AI Marketing Playbook package ~Listen to this week's Marketer's Brief episode | — | ||||||
| 11/7/25 | AI and entry-level ad roles—how marketers, educators and junior talent are adapting, with Lindsay Rittenhouse | Ad Age Senior Reporter Lindsay Rittenhouse explains how AI is automating work typically done by entry-level talent, and how marketers and educators are responding by training students and junior staff to use the technology themselves. Plus, what early career professionals can do to increase employment prospects in a difficult job market. Plus, Omnicom and IPG's joint pitch for health care giant Kenvue acts as a test for success of the mega-merger, but it may be riddled with complications. And, why Anomaly Co-Founder Jason DeLand decided to depart the agency. Dig deeper on the topics mentioned in this week's episode: ~ Inside Kimberly-Clark's bid to buy Kenvue for $40 billion ~ How production companies are coming to terms with AI ~ Vote for the 2025 Ad Age Marketer of the Year | — | ||||||
| 10/31/25 | Can RFK Jr. ban pharma ads? What it means for marketers, with Jack Neff | Ad Age Editor-at-Large Jack Neff explains why pharma ads can't be banned, and how the Trump administration is cracking down on marketers. Plus, what stricter regulation would mean for creatives and how a ban would impact media channels including linear TV and social media. And, inside the financial crisis at experiential agency Verb. Read more on how the surging shop grew too fast. Also, the NFL's CMO stood up to criticism of Bad Bunny's 2026 halftime show. See his callout on critics. Dig deeper on the topics mentioned in this week's episode: ~The state of the pharmaceutical ad crackdown ~Listen to the data on U.S. Hispanic consumer trends ~Listen to Blumhouse's CMO talk horror marketing | — | ||||||
| 10/24/25 | Best Halloween ads 2025, with Tim Nudd | Ad Age creativity editor Tim Nudd crowns the top spooky season marketing campaigns in the first-ever Halloween Marketing Awards. He also digs into the trends behind October's best work, including why brands are bringing energy previously reserved for April Fools' Day to the season of the witch. Plus, Ad Legends is a new agency offering brands access to AI replicas of industry legends. The offering is meant to allow marketers access top-tier creative ideas without having to hire an agency. It also offers agencies the ability to replicate their own talent for internal use. Read more about the 2025 Halloween Marketing Awards winners: ~Six Flags, "Come Out and Play" ~Disney+, "EDGEOFYØR Seat" ~Capri Sun, "Trick & Treat Pouches" ~Skittles, "Ghost Roommate" ~Gushers, "Fruithead" Dig deeper into additional stories mentioned in this week's episode: ~Burger King's 2017 "Scary Clown Night" ~Columbia Sportswear's Grim Reaper social takeover and Mini's Waymo disguise ~Yahoo's terrifying "Reply All" short ~Skittles' ghoulish TikTok series ~Airheads' unsettling robot trick-or-treater ~Buy tickets for Ad Age's AI Marketing Playbook conference ~Listen to Ad Age's Marketer's Brief | — | ||||||
| 10/17/25 | Social bots and brand crises—how to fight fake accounts, with Erika Wheless | Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identify fake social media accounts, tools brands can use to measure bot impact and how to prepare for potential fake outrage. Plus, Ad Age's 2025 Brand Report breaks down the numbers behind the world's largest advertisers. And TikTok is making aggressive pushes to up ad commitments, despite uncertainty over the platform's future with the Trump administration's planned spin-off. Dig deeper on the topics mentioned in this week's episode: ~Inside the social media bot crisis ~Listen to marketing takeaways from American Eagle and Cracker Barrel's recent controversies ~What Elf Cosmetics got wrong with its comedian collab ~Buy tickets for Ad Age's AI Marketing Playbook conference ~Listen to Ad Age's Marketer's Brief | — | ||||||
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