Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 6 chart positions in 6 markets.
By chart position
- 🇦🇺AU · Marketing#31M to 3M
- 🇰🇷KR · Marketing#7410K to 30K
- 🇮🇳IN · Marketing#1511K to 10K
- 🇸🇬SG · Marketing#1030K to 100K
- 🇳🇿NZ · Marketing#5010K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
315K to 952K🎙 Daily cadence·616 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
1.1M to 3.2M🇦🇺95%🇸🇬3%🇰🇷1%+3 more - Active Followers
Loyal subscribers who consistently listen
421K to 1.3M
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
How Kathmandu Pulled Off a Four-Month Shopify Migration Mid Flash Sale | #637
Jun 21, 2026
52m 22s
How to Find the Profit That's Already in Your Inventory | #636
Jun 18, 2026
10m 34s
Inside I.AM.GIA's Global Playbook: Dom Moretti on Running Two Fashion Brands With One Team | #635
Jun 14, 2026
57m 17s
How to Plan for a Product Recall Before You Need One | #634
Jun 11, 2026
15m 24s
How Amart Holds Itself Accountable for Broken Promises: Inside Shippit's State of Shipping Report | #633
Jun 9, 2026
50m 04s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 6/21/26 |  How Kathmandu Pulled Off a Four-Month Shopify Migration Mid Flash Sale | #637 | Craig Mildenhall did not start in ecommerce. He started in loyalty. Years at Loyalty New Zealand. A stint at adidas in Europe, running global loyalty and consumer engagement. And somewhere in all of that, he figured out something most digital leaders are still catching up to: the data tells you what happened. The customer tells you why. As GM of Digital at Kathmandu, Craig has spent two years rebuilding one of Australia and New Zealand's most loved outdoor brands from the platform up. New sit... | 52m 22s | ||||||
| 6/18/26 |  How to Find the Profit That's Already in Your Inventory | #636 | Most businesses struggling with profitability aren't spending too much on ads. They're holding too much stock. The wrong stock. Stock bought on gut feel six months ago, sitting in a warehouse, tying up cash that could be doing something useful. Talea Bader is the co-founder of SKUTOPIA, an Australian fulfilment operation that's been building its own AI and robotics platform for eight years. He runs fulfilment for hundreds of businesses, from early-stage brands all the way through to enterpris... | 10m 34s | ||||||
| 6/14/26 |  Inside I.AM.GIA's Global Playbook: Dom Moretti on Running Two Fashion Brands With One Team | #635 | Dominique Moretti rebuilt the I.AM.GIA website from scratch in 12 weeks. Open rates sit above 50%. The re-engagement flow beats the welcome flow. And 90% of I.AM.GIA's revenue comes from the US. This is how she runs two global fashion brands with one lean team. Dom is Head of Ecommerce and Digital at A&S Labels, the Melbourne company behind Tiger Mist and I.AM.GIA. She started there as a graphic design intern twelve years ago, grew with the business, left for a stint at Calibre, and came ... | 57m 17s | ||||||
| 6/11/26 |  How to Plan for a Product Recall Before You Need One | #634 | Most product businesses don't have a recall plan. Not because they've decided against it. Just because the moment hasn't arrived yet. Melanie Nolan built Naternal Vitamins to eight million dollars in four years without running a paid ad for the first two. She built it on trust. Then in April last year, a manufacturing error created iodine variability across fifteen thousand units of her prenatal supplement. The TGA required a full voluntary recall. She refunded nearly three hundred thousand d... | 15m 24s | ||||||
| 6/9/26 |  How Amart Holds Itself Accountable for Broken Promises: Inside Shippit's State of Shipping Report | #633 | The gap between when you say the parcel will arrive and when it actually does is still the biggest unsolved loyalty problem in Australian retail. This is the episode that puts numbers on it. This episode discusses Shippit’s State of Shipping Report 2026. Download your copy here. Rob Hango-Zada co-founded Shippit in 2014 and has published the State of Shipping Report three years running. This year's edition is the biggest yet. David Bauer is GM Customer at Amart Furniture, one of Australia'... | 50m 04s | ||||||
| 6/7/26 |  Inside the Emails of July, Step One and APG & Co: Three Klaviyo Champions on Why Segmentation Is Dying | The Klaviyo #632 | Most brands know what their campaigns are doing. Fewer know whether their flows are actually doing the heavy lifting. This is the second of three special episodes recorded live at Klaviyo's Sydney event, K:SYD. Nathan put forward a panel instead of a single interview, and the room delivered. Three Klaviyo Champions, three very different businesses, one hour on email, CRM, data and where retention marketing is actually heading. Lachi Agnew is Head of Technology at July, the Melbourne luggage b... | 1h 04m 26s | ||||||
| 6/4/26 |  How to Run a Live Shopping Show That Actually Sells | #631 | Live shopping has been "the next big thing" in Australian ecommerce for five years. Grayson White has been doing it for fifteen. Grayson White started running "breaks" (the trading card version of live shopping) at Cherry Collectables back in 2008. Cherry is now Australia's biggest trading card retailer, and what Grayson has built since isn't a sales channel. It's a community of hundreds of thousands of collectors who trust the brand enough to move 1,600% more product on a single new release ... | 17m 05s | ||||||
| 5/31/26 |  Klaviyo Is 1% Done: What Their Co-Founder Says the Other 99% Looks Like | #630 | Klaviyo is sitting at $1.2 billion in revenue and 196,000 brands. Ed Hallen says it's 1% done. Ed Hallen co-founded Klaviyo in 2012 with Andrew Bialecki, off the back of a dinner in Boston where an Australian entrepreneur selling suits online told them he spent three hours a week manually emailing his customer list. They offered to automate it. Thirteen years, a 2023 IPO, and a shift from email tool to autonomous B2C CRM later, that same core idea, understand the customer, act on it, measure ... | 40m 16s | ||||||
| 5/28/26 |  How to Build a Creative Machine That Finds Winners | #629 | For most of a decade, the performance marketing edge came from audience strategy. Which targeting, which lookalikes, which exclusions. Media buying was the skill, and creative was just the fuel you fed it. That advantage has quietly disappeared as Meta, Google and TikTok have absorbed the targeting levers into the platform. Most brands are still organised around the old model: budget and attention pointed at audience strategy, with creative treated as execution. The brands pulling ahead have ... | 17m 05s | ||||||
| 5/24/26 |  Kill the School Shoes: How Jess Hatzis Rebuilt a 134-Year-Old Brand in Six Months | #628 | Most people know Jess Hatzis from frank body. The coffee scrub brand built on a $10,000 investment, a genderless persona called Frank, and an Instagram strategy so early they were setting alarms through the night to post manually. Eleven years later, a $100 million valuation and one of the most recognised Australian beauty brands in the world. What fewer people talk about is what it actually took to build that. The data before the creative. The hard calls on what to kill. The discipline of kn... | 57m 22s | ||||||
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| 5/21/26 |  How to Calculate Your Breakeven Number | #627 | Revenue is still the number most ecommerce founders lead with. It's the easiest to celebrate, the easiest to screenshot, and the one that gets the most airtime in strategy conversations. But it's also the number that tells you the least about whether the business is actually working. Most operators are chasing a revenue target that has no maths behind it. Nobody has calculated the one number that gives a revenue target its job. Gross profit might be off. Contribution margin might be close to ... | 20m 38s | ||||||
| 5/17/26 |  Business Prison: Grant Arnott on the PE Deal That Cost Him More Than Click Frenzy | #626 | Grant Arnott built Click Frenzy from his bedroom into Australia's most iconic online sale event. Then one private equity decision cost him nearly everything, including, for a while, his reason to stay. He chose this conversation over every other request. When Click Frenzy and Power Retail went into receivership in March 2026, interview requests came in from multiple outlets. Grant turned them all down. Add To Cart was the only interview he agreed to do. Grant founded Power Retail in 2010 as a... | 59m 05s | ||||||
| 5/14/26 |  How to Create a Hero Product as an Entry Point | #625 | Most ecommerce brands can tell you their best-converting product. Fewer can tell you whether that product is bringing in the right customer. There's a difference. A product can have excellent front-end economics and still be filling your database with people who buy once and never come back. The ROAS looks good. The CAC looks manageable. But six months later, the repeat purchase rate is telling a different story. The brands getting this right do three things differently. In this playbook, bas... | 15m 15s | ||||||
| 5/10/26 |  It's Not Digital, It's Just Retail with Freedom's Paula Mitchell | #624 | The whole ecommerce industry is racing to ship faster. Paula Mitchell thinks that's the wrong race. Paula came to that view the hard way. After building ecommerce at Rebel Sport, Dan Murphy's and General Pants across 25 years, she joined Freedom as Digital GM and spent the first few months driving home wondering what she'd walked into. Furniture is not fashion. Made-to-order lead times run 12 to 16 weeks. Customers plan their lives around delivery windows. A $10,000 sofa carries emotional wei... | 1h 07m 39s | ||||||
| 5/7/26 |  How to Go From eCommerce to Physical Retail #623 | Customer acquisition costs on paid social have been rising for years. The channels that drove efficient growth half a decade ago are harder to justify today. Physical retail is starting to look genuinely interesting to founders who would never have considered it before. But there's a gap between finding physical retail interesting and actually making it work. Most e-commerce operators approach the move with a revenue mindset they've carried from online. They measure store performance the way ... | 11m 36s | ||||||
| 5/3/26 |  Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622 | Talea Bader is the founder of SKUTOPIA, a tech-led fulfillment platform rethinking how e-commerce brands scale their operations. What started from running co-working spaces for e-commerce businesses quickly turned into a much bigger opportunity solving one of the most consistent pain points founders face: fulfillment that can’t keep up with growth. In this episode: SKUTOPIA is building an “intelligent logistics network” powered by robotics and AI, and why operations not marketing might be the... | 48m 44s | ||||||
| 4/30/26 |  How to Turn Resale Into a Customer Acquisition Channel | #621 | The conversation in most ecommerce businesses right now is about which channels to double down on. Meta is getting more expensive. CAC is going up. Every dollar of paid spend aimed at reaching a customer who hasn't found you yet. But some of those customers have already found you. Through a different door. Right now someone is buying your jacket secondhand on eBay. Someone is renting your dress through a peer-to-peer platform. Someone is picking up your shoes from a Facebook buy-swap-sell gro... | 12m 57s | ||||||
| 4/26/26 |  How Naternal Vitamins Grew to $8M Without Paid Ads for 2 Years | #620 | Most ecommerce founders start with a product and work backwards to find the customer. Melanie Nolan did the opposite. As a practising naturopath, she watched the same problems show up again and again in her clinic: iron deficiency, prenatal gaps, supplements that caused side effects bad enough that patients would just stop taking them. The market had answers. None of them were good enough. So she built her own, funded by selling her house, and sold her first batch in three months when she exp... | 51m 34s | ||||||
| 4/23/26 |  How to Fix Invisible Conversion Problems | #619 | Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart. That customer doesn't show up in your abandoned cart report. They just don't show up. In today's Playbook: Your real conversion barrier is probably invisible to youThe best experience investments solve a functional and emotional problem at the same timeThe data you collect through the experience is wor... | 13m 02s | ||||||
| 4/21/26 |  The 80% Problem: How Incu Captures the Customers Who Don’t Buy | #618 | Shane Lenton, founder of The Wishlist, and Douglas Low, CEO of Incu, are tackling one of retail’s most overlooked problems: what happens after a customer walks into a store, and leaves without buying. Between them, they’ve seen both sides of the equation. Shane built his career inside omnichannel retail before launching a platform designed to unify online and offline intent. Doug has spent over two decades shaping Incu into one of Australia’s most respected retail experiences. And the insight... | 47m 15s | ||||||
| 4/19/26 |  Lessons in Scarcity and Live Commerce from Australia's Biggest Trading Card Store | #617 | Grayson White, founder of Cherry Collectibles, has built Australia’s leading trading card business by doing something most ecommerce brands overlook: he turned shopping into entertainment and community into a growth engine. What started as a side hustle to make an extra $100 a week quickly evolved into a category-defining business, spanning ecommerce, live shopping, and physical retail. But the journey wasn’t linear. It included shutting the business down, nearly walking away, and betting eve... | 47m 03s | ||||||
| 4/16/26 |  How to Sell in the Age of Agentic Shopping #616 | There’s a lot of noise right now around AI in ecommerce. Agentic commerce. AI checkouts. Bots buying on behalf of customers. It all sounds big. It all sounds important. And it all sounds like something you’ll deal with… later. But here’s the problem with that thinking: The biggest shift in Agentic Shopping isn’t happening at checkout. It’s happening the moment your customer opens ChatGPT and asks, “What should I buy?” And that moment is already here. In today's Playbook: Why AI is becom... | 14m 22s | ||||||
| 4/12/26 |  Inside Chief Nutrition’s $1M/Month Ecommerce Engine Without Cutting Corners | #615 | Justin Babet, co-founder of Chief Nutrition, didn’t set out to build a $1M/month ecommerce brand. What started as a side hustle selling beef bars in a gym has evolved into one of Australia’s fastest-growing health food brands, now stocked in Woolworths, Coles, and scaling globally. With a background in tech startups (including selling JobAdvisor), Justin brought a “build, measure, learn” mindset into a category known for over-processing and shortcuts. The result? A brand built on trust, premi... | 48m 01s | ||||||
| 4/9/26 |  How to Use Emotion Over Features to Sell #614 | Most ecommerce teams are incredibly good at the rational stuff. Product pages. Checkout flows. Abandoned cart sequences. Free shipping thresholds. Everything is designed to squeeze a little more conversion out of customers who are already close to buying. But here’s the uncomfortable truth: that’s not where the decision is made. Buying decisions are emotional first, and rational second. The features, specs and pricing comparisons don’t create the decision. They justify it after the fact. In t... | 14m 37s | ||||||
| 4/7/26 |  Why the US Isn't Always Your Best First Market with Stephanie Rogers | TransPerfect | #613 | Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding internationally without wasting time, money, or momentum. In today’s episode, we’re breaking down the difference between translation and true localisation, why “land and expand” beats going all-in too early, and how Australian brands can punch above their weight globally. Today, we're discussing: Why localisation beats translation every timeTh... | 56m 01s | ||||||
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Chart Positions
7 placements across 6 markets.
Chart Positions
7 placements across 6 markets.