Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
25,001 - 50,000 - Monthly Reach
Unique listeners across all episodes (30 days)
75,001 - 150,000 - Active Followers
Loyal subscribers who consistently listen
15,001 - 40,000
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Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622
May 3, 2026
48m 44s
How to Turn Resale Into a Customer Acquisition Channel | #621
Apr 30, 2026
12m 57s
How Naternal Vitamins Grew to $8M Without Paid Ads for 2 Years | #620
Apr 26, 2026
51m 34s
How to Fix Invisible Conversion Problems | #619
Apr 23, 2026
13m 02s
The 80% Problem: How Incu Captures the Customers Who Don’t Buy | #618
Apr 21, 2026
47m 15s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/3/26 |  Why Most Ecommerce Brands Get Fulfilment Wrong with SKUTOPIA's Talea Bader | #622 | Talea Bader is the founder of SKUTOPIA, a tech-led fulfillment platform rethinking how e-commerce brands scale their operations. What started from running co-working spaces for e-commerce businesses quickly turned into a much bigger opportunity solving one of the most consistent pain points founders face: fulfillment that can’t keep up with growth. In this episode: SKUTOPIA is building an “intelligent logistics network” powered by robotics and AI, and why operations not marketing might be the... | 48m 44s | ||||||
| 4/30/26 |  How to Turn Resale Into a Customer Acquisition Channel | #621 | The conversation in most ecommerce businesses right now is about which channels to double down on. Meta is getting more expensive. CAC is going up. Every dollar of paid spend aimed at reaching a customer who hasn't found you yet. But some of those customers have already found you. Through a different door. Right now someone is buying your jacket secondhand on eBay. Someone is renting your dress through a peer-to-peer platform. Someone is picking up your shoes from a Facebook buy-swap-sell gro... | 12m 57s | ||||||
| 4/26/26 |  How Naternal Vitamins Grew to $8M Without Paid Ads for 2 Years | #620 | Most ecommerce founders start with a product and work backwards to find the customer. Melanie Nolan did the opposite. As a practising naturopath, she watched the same problems show up again and again in her clinic: iron deficiency, prenatal gaps, supplements that caused side effects bad enough that patients would just stop taking them. The market had answers. None of them were good enough. So she built her own, funded by selling her house, and sold her first batch in three months when she exp... | 51m 34s | ||||||
| 4/23/26 |  How to Fix Invisible Conversion Problems | #619 | Most ecommerce conversion work targets the same moment: the customer who is already close to buying. But the most expensive conversion problems happen before anyone adds anything to cart. That customer doesn't show up in your abandoned cart report. They just don't show up. In today's Playbook: Your real conversion barrier is probably invisible to youThe best experience investments solve a functional and emotional problem at the same timeThe data you collect through the experience is wor... | 13m 02s | ||||||
| 4/21/26 |  The 80% Problem: How Incu Captures the Customers Who Don’t Buy | #618 | Shane Lenton, founder of The Wishlist, and Douglas Low, CEO of Incu, are tackling one of retail’s most overlooked problems: what happens after a customer walks into a store, and leaves without buying. Between them, they’ve seen both sides of the equation. Shane built his career inside omnichannel retail before launching a platform designed to unify online and offline intent. Doug has spent over two decades shaping Incu into one of Australia’s most respected retail experiences. And the insight... | 47m 15s | ||||||
| 4/19/26 |  Lessons in Scarcity and Live Commerce from Australia's Biggest Trading Card Store | #617 | Grayson White, founder of Cherry Collectibles, has built Australia’s leading trading card business by doing something most ecommerce brands overlook: he turned shopping into entertainment and community into a growth engine. What started as a side hustle to make an extra $100 a week quickly evolved into a category-defining business, spanning ecommerce, live shopping, and physical retail. But the journey wasn’t linear. It included shutting the business down, nearly walking away, and betting eve... | 47m 03s | ||||||
| 4/16/26 |  How to Sell in the Age of Agentic Shopping #616 | There’s a lot of noise right now around AI in ecommerce. Agentic commerce. AI checkouts. Bots buying on behalf of customers. It all sounds big. It all sounds important. And it all sounds like something you’ll deal with… later. But here’s the problem with that thinking: The biggest shift in Agentic Shopping isn’t happening at checkout. It’s happening the moment your customer opens ChatGPT and asks, “What should I buy?” And that moment is already here. In today's Playbook: Why AI is becom... | 14m 22s | ||||||
| 4/12/26 |  Inside Chief Nutrition’s $1M/Month Ecommerce Engine Without Cutting Corners | #615 | Justin Babet, co-founder of Chief Nutrition, didn’t set out to build a $1M/month ecommerce brand. What started as a side hustle selling beef bars in a gym has evolved into one of Australia’s fastest-growing health food brands, now stocked in Woolworths, Coles, and scaling globally. With a background in tech startups (including selling JobAdvisor), Justin brought a “build, measure, learn” mindset into a category known for over-processing and shortcuts. The result? A brand built on trust, premi... | 48m 01s | ||||||
| 4/9/26 |  How to Use Emotion Over Features to Sell #614 | Most ecommerce teams are incredibly good at the rational stuff. Product pages. Checkout flows. Abandoned cart sequences. Free shipping thresholds. Everything is designed to squeeze a little more conversion out of customers who are already close to buying. But here’s the uncomfortable truth: that’s not where the decision is made. Buying decisions are emotional first, and rational second. The features, specs and pricing comparisons don’t create the decision. They justify it after the fact. In t... | 14m 37s | ||||||
| 4/7/26 |  Why the US Isn't Always Your Best First Market with Stephanie Rogers | TransPerfect | #613 | Stephanie Rogers, Retail Director at TransPerfect, has built her career helping global brands navigate one of ecommerce’s hardest challenges: expanding internationally without wasting time, money, or momentum. In today’s episode, we’re breaking down the difference between translation and true localisation, why “land and expand” beats going all-in too early, and how Australian brands can punch above their weight globally. Today, we're discussing: Why localisation beats translation every timeTh... | 56m 01s | ||||||
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| 4/5/26 |  Beyond Revenue: The Financial Framework Every Ecommerce Business Needs | #612 | Matt Byrne, founder of Day One Advisory, works with ecommerce brands every day as their outsourced finance function, helping Shopify businesses understand their numbers, improve profitability, and make better decisions. In today’s episode, Matt breaks down what actually matters behind the numbers. Not vanity metrics. Not revenue screenshots. But the core financial levers that determine whether a brand survives, scales, or quietly runs out of cash. Today, we're discussing: Why revenue is a v... | 49m 49s | ||||||
| 4/2/26 |  How to Grow Faster by Focusing on Fewer Channels #611 | There’s a quiet pressure in ecommerce that’s hard to ignore. Every week there’s a new channel worth testing. A new platform gaining traction. A competitor showing up somewhere you’re not. And before long, “we should be there too” starts to feel less like a question and more like a requirement. But what if that instinct is actually slowing you down? That’s exactly what Jaimee Vilela, Managing Director of Cooki Haircare, pushed back against. After acquiring the brand as a lifestyle business, Ja... | 13m 02s | ||||||
| 3/29/26 |  How Sam Moore Bought Back PYRA from Culture Kings and Built It His Way | #610 | Sam Moore, founder of PYRA, has built one of Australia’s most exciting challenger brands by blending technical outdoor apparel with streetwear DNA. After early roles at General Pants and Culture Kings, and a first brand that didn’t quite go to plan, Sam launched PYRA with a clear vision: bridge the gap between performance gear and fashion. What followed was rapid growth inside Culture Kings, a complex buyback, and a full reset into a DTC-first global brand. Today, we're discussing: Building P... | 50m 45s | ||||||
| 3/26/26 |  How to Build a Brand That Doesn’t Need Discounts #609 | Danielle Pearce, founder of Merry People, has avoided discounting for over a decade. In more than 12 years of building her premium gumboot brand, she hasn’t run a single sale. Not once. By making pricing part of the brand, she removed hesitation. By attracting the right customers, she built loyalty instead of chasing volume. And by backing it all with a product that holds its own, she made full price feel justified, not risky. In today's Playbook: How Merry People built a premium brand by nev... | 11m 28s | ||||||
| 3/24/26 |  Why Elite Supps Chose Behavioural Science Before Bargains with Behamics | #608 | Brooke Eichhorn from Behamics joins Johan Nyberg, Chief Digital Officer at Elite Supps, to unpack how one of Australia’s fastest-growing supplement retailers is increasing conversion without leaning on discounts. With over 140 stores and rapid global expansion, Elite Supps isn’t short on traffic: the real challenge is helping customers make better decisions once they land on site. In today’s exclusive episode, the conversation goes deeper than traditional CRO. It’s not about tweaking buttons ... | 49m 46s | ||||||
| 3/22/26 |  Scratch's Mike Halligan on Why He Was Wrong About Meta: How He Built a Smarter Growth Engine | #607 | Five years ago, Mike Halligan joined Add To Cart from a hotel room during COVID lockdown, sharing how Scratch was disrupting the dog food category with a simple but powerful idea: healthier food, delivered on subscription, built on trust rather than tactics. Fast forward to today, and Scratch is still grounded in that same philosophy. But behind the scenes, the business has evolved significantly. Today, we're discussing: Why Scratch remains subscription-only despite the pressure to drive one-... | 51m 03s | ||||||
| 3/19/26 |  How to Design a Pre-Purchase Experience People Can’t Stop Talking About #606 | Most ecommerce brands think sales happen at the end of the journey: checkout, payments, abandoned carts. But by the time a customer gets there, the decision is already made. The brands generating real word of mouth aren’t the ones with the slickest checkout. They’re the ones that made the journey to checkout feel like something. Something personal. Something memorable. Something worth telling a friend about. That’s exactly what Maheer Shah, founder of Dr. Grillz, has built. What looks like fr... | 11m 41s | ||||||
| 3/15/26 |  How to Be Named Australia's #1 Person in Ecommerce. Twice. | Guy Nappa | #605 | Guy Nappa, co-founder and COO of Oz Hair & Beauty, joins Bushy fresh off being named the #1 person in the Top 50 People in Ecommerce Australia for the second consecutive year, one of the highest recognitions in the Australian ecommerce industry. In today's episode, Guy shares what it actually takes to scale a modern retail business: from warehouse upgrades and faster dispatch operations to building a culture that empowers teams to make decisions and keep momentum in a fast-growing company... | 47m 50s | ||||||
| 3/12/26 |  How to Turn Customers Into Community #604 | Everyone says they’re building a community. But very few brands actually are. In this Add To Cart Playbook, we break down what it really takes to turn customers into a community that drives loyalty, repeat purchases and word of mouth. Featuring insights from Tara McKeon (Proud Poppy), Briony Kennedy (Adorn Cosmetics), Anastasia Lloyd-Wallis (Retail Doctor Group) and Laura Thompson & Sarah Sheridan (Clothing The Gaps), this episode explores why the brands winning today aren’t just building... | 11m 03s | ||||||
| 3/10/26 |  You Can't Sell What You Can't Afford to Stock | Scaling Zea from Market Stalls to Woolworths | #603 | Building an ecommerce brand often starts with a great product and a loyal customer base. But scaling that brand introduces a whole new set of challenges, especially when growth starts to outpace cashflow. In this episode of Add To Cart, Bushy sits down with Hayden Brass, founder of Zea, alongside David Carbines, co-founder of Cogsflow, to unpack the financial realities behind scaling a product brand. Today, we're discussing: Why many ecommerce businesses chase growth before profitThe cashflow... | 48m 00s | ||||||
| 3/8/26 |  Why Resale and Rental Might Be Retail’s Next Growth Channel, with The Volte #602 | Bernadette Olivier has spent the last six years building one of the most interesting fashion marketplaces in Australia. As the co-founder of The Volte, a peer-to-peer fashion rental platform, she’s helped create a thriving ecosystem where thousands of women are renting out designer wardrobes and building businesses around them. Alongside that, she’s now building Seamlist, infrastructure that allows retailers to track, authenticate and even earn royalties when their products are resold or rent... | 51m 05s | ||||||
| 3/5/26 |  How To Avoid Shiny Object Syndrome in Ecommerce #601 | Download StudioHawk's Exclusive eCommerce AI Visibility Toolkit. Every week there’s a new platform, a new tool, a new marketing tactic promising to unlock the next stage of scale. AI features, new social channels, advanced website widgets, automation tools. They all look compelling, and they all come with the same promise: growth. But chasing them all usually leads to the same outcome. You end up building ten things and mastering none of them. That’s shiny object syndrome. In today's playbook... | 10m 27s | ||||||
| 3/1/26 |  Bold Boobs & Bottom Lines: How Nala Turns Inclusivity Into Growth | #600 | Chloe de Winter is the co-founder of Nala, the Australian underwear brand rewriting the rules of lingerie. A trained physiotherapist and Pilates instructor, Chloe didn’t come from fashion. She came from frustration. During COVID, stuck between countries and wardrobes, she went searching for bras and underwear that were cool, inclusive, well-fitting and affordable. They didn’t exist. What she saw wasn’t just a gap in the market. It was a gaping hole. Today, we're discussing: Building a 100-bod... | 48m 57s | ||||||
| 2/26/26 |  How to Prevent “Where is my Order?” Complaints Before Customers Ask #599 | There are few phrases in ecommerce more expensive than, “Hi, just wondering where my order is?”. It sounds harmless. Polite, even. But behind that sentence is friction. Doubt. A small crack in trust. And if you’re getting a lot of them, you don’t have a response-time problem. You have a design problem. In today's Playbook, Jevon Le Roux from Keeyu joins a group of smart operators tackling the same issue from different angles. Alongside Hamish McKay, Boozebud’s Damien Smithand Erin Williamson,... | 12m 23s | ||||||
| 2/24/26 |  You Can’t Out-Amazon Amazon Anymore: Inside Pattern’s 2026 Marketplace Report | #598 | In today's exclusive episode, Merline McGregor, Pattern's Managing Director AZN, joins Add To Cart to unpack what that shift really means for brands navigating Amazon, TikTok Shop and AI-driven discovery. From Amazon’s continued dominance to the uncomfortable truth that your brand might already be selling on marketplaces without your control, this conversation challenges the idea that everything should still funnel neatly back to your DTC site. Today, we're discussing: Why over 90% of Aussies... | 55m 51s | ||||||
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Chart Positions
2 placements across 2 markets.
Chart Positions
2 placements across 2 markets.