About this episode

Debra Aho Williamson discusses how AI is transforming the advertising landscape and influencing consumer purchasing decisions.

AI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.

People in this episode

Guest: Debra Aho Williamson

Topics covered

• AI
• advertising
• marketing
• consumer behavior
• media environment

Keywords

• AI
• advertising
• marketing funnel
• consumer decisions
• media

Mentioned in this episode

Organizations: Sonata Insights

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