About this episode
Debra Aho Williamson discusses how AI is transforming the advertising landscape and influencing consumer purchasing decisions.
AI isn't just a productivity tool, says Debra Aho Williamson, founder of Sonata Insights. It's a brand-new media environment that's reshaping how people decide what to buy and challenging marketers to completely rethink the funnel.
People in this episode
Guest: Debra Aho Williamson
Topics covered
- AI
- advertising
- marketing
- consumer behavior
- media environment
Keywords
- AI
- advertising
- marketing funnel
- consumer decisions
- media
Mentioned in this episode
Organizations: Sonata Insights
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