About this episode
David "DK" Kim discusses the stigma around prepaid wireless and how Verizon is changing its marketing approach.
Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.
People in this episode
Guest: David "DK" Kim
Topics covered
- prepaid wireless
- marketing strategy
- customer perception
- telecommunications
- brand portfolio
Keywords
- prepaid wireless
- Verizon
- customer marketing
- telecommunications
- brand strategy
Mentioned in this episode
Organizations: Verizon
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