About this episode

David "DK" Kim discusses the stigma around prepaid wireless and how Verizon is changing its marketing approach.

Verizon Value President David "DK" Kim digs into the lingering stigma around prepaid wireless – and how reframing customers as "prepaid by need" versus "prepaid by choice" changes the way Verizon markets and measures its eight-brand portfolio of prepaid plans.

People in this episode

Guest: David "DK" Kim

Topics covered

• prepaid wireless
• marketing strategy
• customer perception
• telecommunications
• brand portfolio

Keywords

• prepaid wireless
• Verizon
• customer marketing
• telecommunications
• brand strategy

Mentioned in this episode

Organizations: Verizon

More episodes of AdExchanger

• The Gwyneth Effect, Measured · June 9, 2026 · 47 min
• How 'Wrapped' Insights Become Audience Segments · May 26, 2026 · 51 min
• Influencer Marketing Grows · May 19, 2026 · 50 min
• Zoom's Next Act · May 12, 2026 · 55 min
• Manscaped's Whole‑Body Media Strategy · May 5, 2026 · 1h 1m
• Ready, Set, Upfront · April 28, 2026 · 34 min

Explore listener stats, chart rankings, contacts and more on the AdExchanger podcast page.