How 'Wrapped' Insights Become Audience Segments

About this episode

Katie English discusses how Spotify's 'Wrapped' insights are used to create audience segments and the implications of AI-generated content for brands.

How does Spotify translate quirky "Wrapped" labels, like "divorced dad hipster," into ad audiences? And is AI-generated content safe for brands? Spotify's Global Head of Ad Product Katie English weighs in.

People in this episode

Guest: Katie English

Topics covered

• audience segmentation
• advertising
• AI-generated content
• Spotify Wrapped
• marketing strategies

Keywords

• Spotify
• Wrapped
• audience segments
• advertising
• AI content

Mentioned in this episode

Organizations: Spotify

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