About this episode
Ryan Detert discusses the importance of data-driven marketing for creators seeking brand partnerships.
Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.
People in this episode
Guest: Ryan Detert
Topics covered
- influencer marketing
- data-driven marketing
- measurement
- brand partnerships
- creators
Keywords
- influencer marketing
- data-driven
- measurement
- brand dollars
- creators
Mentioned in this episode
Organizations: Publicis, Influential
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