About this episode

Ryan Detert discusses the importance of data-driven marketing for creators seeking brand partnerships.

Up If creators want brand dollars, they have to play by the rules of data-driven marketing and measurement, says Ryan Detert, CEO and co-founder of Publicis-owned influencer marketing platform Influential.

People in this episode

Guest: Ryan Detert

Topics covered

• influencer marketing
• data-driven marketing
• measurement
• brand partnerships
• creators

Keywords

• influencer marketing
• data-driven
• measurement
• brand dollars
• creators

Mentioned in this episode

Organizations: Publicis, Influential

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