About this episode

The episode features an interview with Manscaped CMO Marcelo Kertész discussing the brand's marketing evolution and their first Super Bowl advertisement.

Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he's shifting Manscaped's marketing from performance-heavy DTC to a broader, brand-led strategy.

People in this episode

Guest: Marcelo Kertész

Topics covered

• marketing strategy
• Super Bowl advertising
• brand development
• DTC marketing
• musical ads

Keywords

• Manscaped
• Super Bowl
• marketing
• CMO
• advertising
• DTC
• brand strategy

Mentioned in this episode

Organizations: Manscaped

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