About this episode
The episode features an interview with Manscaped CMO Marcelo Kertész discussing the brand's marketing evolution and their first Super Bowl advertisement.
Behind the scenes with Manscaped CMO Marcelo Kertész on the brand's first Super Bowl spot – a musical ad starring singing hair balls (just watch it) – and how he's shifting Manscaped's marketing from performance-heavy DTC to a broader, brand-led strategy.
People in this episode
Guest: Marcelo Kertész
Topics covered
- marketing strategy
- Super Bowl advertising
- brand development
- DTC marketing
- musical ads
Keywords
- Manscaped
- Super Bowl
- marketing
- CMO
- advertising
- DTC
- brand strategy
Mentioned in this episode
Organizations: Manscaped
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